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Artificial Intelligence (AI) is revolutionizing digital marketing by enhancing the effectiveness of strategies through automation, data-driven insights, and personalized customer engagement. This paper presents a cross-industry analysis to understand the impact of AI on digital marketing effectiveness across various se...
The overall marketing situation is rapidly converting over the last few years. With this modification it has a positive impact on the developing economies. Moreover this has led to high general of living, excessive in step with capita income and thereby contributing to the economic development. It is now not a seller’s...
economics and businesssocial sciences8. Economic growth1. No poverty
Consumer behavior in white goods purchases has evolved significantly with the rise of digital marketing. This study analyzes the influence of social media, online advertisements, and influencer marketing on consumer decisions in Coimbatore City. The research examines key factors such as brand awareness, promotional off...
Nasrullah Nasrullah · Zalkha Soraya · Novi Puji Lestari · M. Yusuf Alfian Rendra Anggoro · y 2 más
Background: Most people in Salukanan Village, Baraka District, Enrekang Regency, South Sulawesi Province are farmers. Salukanan village has high-quality pulu mandoti rice seeds, which can only grow well in that village. This PKM activity is intended to provide partners with solutions to overcome the lack of income due...
2. Zero hungereconomics and businesssocial sciences1. No poverty
This study examines customer perceptions and participation with digital marketing tactics in Pune, India. The study looks at how consumers view the efficacy, trustworthiness, and relevance of several digital marketing channels, such as social media, email marketing, search engine ads, and influencer advertising. Struct...
Micro, Small, and Medium Enterprises (MSMEs) face challenges in increasing revenue and adhering to Islamic business ethics in the digital era. This study aims to analyze the effect of Sharia-based E-Commerce, Digital Marketing, and Business Management on MSMEs revenue in Wonogiri Regency. This quantitative associative...
The Covid-19 pandemic has had a major impact on the development of Micro, Small and Medium Enterprises (MSMEs). MSMEs must find the right strategy to survive. One of the strategies during the pandemic is digital marketing which allows MSME actors to market their products without being constrained by policies during the...
economics and businesssocial sciences8. Economic growth
Karmawan Karmawan · Echo Perdana Kusumah · Darus Altin
The influence of digital technologies—specifically Financial Technology (FinTech) and artificial intelligence (AI)—on sustainability perceptions in the tourism sector was investigated, with a focus on the mediating role of digital marketing informativeness. Drawing on survey data from 250 Indonesian respondents across...
The background of this research is based on the increasingly competitive culinary business landscape in the digital era, where digital marketing strategies, menu variations, and customer service play a crucial role in maintaining customer loyalty. This research aims to test and analyze the influence of digital marketin...
Micro, Small, and Medium Enterprises (MSMEs) or commonly known as SMEs, are an important sector in the Indonesian economy, especially in the Kel. Keranggan area of South Tangerang. In this digital era, the use of information technology, especially digital marketing, is the key to increasing MSME product sales. This pap...
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