Buscador de Tesis y publicaciones académicas

Artículo 2025 Revisado por pares

Content marketing and brand awareness

Ahmed Mankhi Gshayyish

Digital marketing is growing in significance from year to year in the age of digital progress as a component of marketing strategies used by businesses of all shapes and sizes. This necessitates content marketing since the effectiveness of an organization's online consumer communications is mainly dependent on the cali...

economics and business social sciences

• The USA Journals
• DOI: 10.37547/ijmef/volume05issue01-08

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Artículo 2019 Acceso abierto Revisado por pares

The Social Media Magnet: A New Paradigm in Inbound Marketing Instruction

Huggins, Kyle A. · Cunningham, J. Elliot

Social media has changed the marketing environment in ways that traditional marketers could have never imagined just a decade ago. It has rapidly provided a mechanism to communicate on a one-to-one level, allowing marketers to tailor specific messages and content towards a fine-tuned segment of customers. Multiple phil...

Marketing Online Marketing social sciences Digital Marketing

• Georgia Southern University
• United States
• DOI: 10.20429/amtp.2019.35

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Other 2020

ციფრული მარკეტინგის როლი ფირმის ინტერნაციონალიზაციის პროცესში

Autoría no especificada

ნაშრომში ასახულია ინტერნაზიონალიზაციის არსი და მისი ისტორიული ევოლუცია. განხილულია ციფრული რევოლუცია, როგორც თანამედროვე გლობალური ბაზრისა და ციფრული მარკეტინგის საფუძველი. განსაკუთრებით გამახვილებულია ყურადღება ციფრული მარკეტინგის როლზე ფირმის ინტერნაციონალიზაციის პროცესში. თემის აქტუალობის და მნიშვნელობის ხაზგასასმელ...

ბიზნესის ინტერნაციონალიზაცია ციფრული ეპოქის განვითარება economics and business social sciences

• Georgian

Artículo 2022 Acceso abierto Revisado por pares 6 citas

The Impact of Digital Marketing on Customer Buying Intention of Customers in the Philippines

Lance Astoriano · null Gerona, Justin Albert D. · null Marzan, Juan Carlos R.

Digital marketing is arguably one of the preeminent marketing strategies utilized by today's vast number of businesses and companies. This strategy offers tools that enable them to promote their products to a much larger audience as it encompasses geographical boundaries. Also, it can build better relationships with cu...

basic medicine medical and health sciences physical sciences natural sciences

• Al-Kindi Center for Research and Development
• DOI: 10.32996/jbms.2022.4.2.29

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Other 2023 Acceso abierto

Effect of Digital Marketing Practices on Consumer Buying Behavior at Makro Myanmar Supermarket(Soe Thiha Lwin, 2023)

Soe Thiha Lwin

This study focuses on Digital Marketing Practices on Consumer Buying Behaviour of Makro Myanmar Supermarket. The study aims to analyses the effect of digital marketing practices on consumer buying behaviour at Makro Myanmar Supermarket in Yangon. Primary data is collected from the respondents who have bought products o...

economics and business social sciences

• Myanmar

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Artículo 2025 Acceso abierto Revisado por pares 2 citas

DIGITAL MARKETING IN PRACTICE

Marija Mihajlović · Ljiljana Stošić Mihajlović

Just as in the field of architecture every detail is important, from the foundation to the roof every element must be carefully planned and executed, it is the same with digital marketing - every detail, from the creation of the website, its promotion, social networks to advertising, must be carefully planned and perfo...

9. Industry and infrastructure other engineering and technologies engineering and technology

• Institute of Knowledge Management (Publicatio...
• DOI: 10.35120/sciencej0204025m

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Tesis de maestría 2021 Acceso abierto

B2b faaliyet gösteren işletmelerde dijital pazarlamanın sürdürülebilirlik üzerinde etkisi

Er, Göksu

Dijital pazarlama, internet ve bilgisayarın birçok alanda olduğu gibi üretim, reklâm, satış ve dağıtım gibi ticari işlemlerin gerçekleştirilmesinde de kullanılması ile ortaya çıkan pazarlama şeklidir. İnternet ve bilgisayar kullanımının çok hızlı bir şekilde arttığı günümüzde işletmelerin pazarlama faaliyetlerinde diji...

Marketing Internet Sustainability İşletme

• Sosyal Bilimler Enstitüsü
• Turkish

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Artículo 2024 Revisado por pares

Pemanfaatan dan Penggunaan Media Sosial Sebagai Media Promosi Produk Kosmetik untuk Meningkatkan Marketing pada Umkm Kosmetik Baru di Kota Kediri

Anis Akhwan Dhafin · Elsa Mahardika Putri · Okky Intan Mawarni · Herman Herman · y 1 más

Secara nasional pertumbuhan industri skincare di Indonesia seperti perawatan tubuh sekitar enam persen. Kondisi tersebut jauh di bawah industri makanan, tetapi penetrasi pasarnya mencapai 70 persen karena produk tersebut dipakai oleh semua kalangan usia. Sehingga memicu para pelaku UMKM untuk terjun dalam pembuatan pro...

• Universitas Muhammadiyah Mataram
• DOI: 10.31764/lpk.v1i4.26465

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Other

Plan de marketing y comunicación [ Recurso electrónico] : Tienda Solana caso /

Quintero Martínez, Johan Andrés. · Zamora Escribano, Carolina. · Universidad Antonio de Nebrija. Departamento de Publicidad.

Introducción ; Antecedentes ; Análisis de la competencia ; Definición de los objetivos de marketing ; Propuesta de posicionamiento ; Concepto estratégico ; Definiciones de KPI's Métodos de control y medición de resultados ; Presupuesto ; Timming de marketing ; Bibliografía

Social media Digital marketing plan E-commerce Redes sociales

• Spanish

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Artículo 2024 Acceso abierto Revisado por pares

Theoretical aspect of brand marketing in the digital economy

Natalia S. Palchikova

The article analyzes the terms "brand" and "brand marketing" etymology theoretical concepts, and formulates the author's vision of these definitions. It is determined that the modality of a brand can be changeable and depend on various factors: the competitive environment, marketing strategies and socio-economic condit...

economics and business social sciences

• Bashkir Institute of Social Technologies
• DOI: 10.47598/2078-9025-2024-2-63-114-121

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