Buscador de Tesis y publicaciones académicas

Study On The Impact Of Artificial Intelligence Apps For Branding And Marketing In Digital Marketing

Nikhil V P

This research explores the transformative impact of Artificial Intelligence (AI) tools and applications on branding and marketing practices within the digital marketing domain. The study evaluates how AI-powered technologies—such as chatbots, recommendation engines, predictive analytics, and automation platforms—are en...

Target marketing : African American and Hispanic youth vulnerability to target marketing implications for understanding the effects of digital

Grier, Sonya

Assessing the effectiveness of digital marketing for Halal tourism using EPIC model at Pesarean Syaikhona Kholil, Bangkalan

Muhammad Ersya Faraby · Muhammad Syarif · Deykha Aguilika · Ahmad Musadad · y 3 más

IntroductionHalal tourism offers a range of travel packages designed to accommodate Muslim travelers. Several components support the development of halal tourism, including halal food, halal transportation, halal hotels, halal logistics, halal financial systems, and halal tour packages that comply with sharī‘ah standar...

OPTIMALISASI STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING UMKM DI ERA EKONOMI DIGITAL DI BARLINGMASCAKEB

Agustin Riyan Pratiwi · Pupu Sriwulan Sumaya

This community service program aims to improve the understanding and skills of MSMEs in the Barlingmaskaceb area in implementing digital marketing strategies. Digitalization in marketing is an urgent need for MSMEs to be able to compete in the increasingly competitive era of industry 4.0. This program includes training...

Digital Marketing and Product Quality as Drivers of Purchase Decisions Evidence from CV. Alfa Galuh Perkasa, a Safety Equipment SME in Bandung

Allana Veda Mahendra · Sri Astuti Pratminingsih

This study explores how product quality and digital marketing influence consumer purchase decisions within the niche sector of fire safety equipment, using CV. Alfa Galuh Perkasa, a small and medium-sized enterprise (SME) based in Bandung, Indonesia, as a case study. In the wake of the COVID-19 pandemic, consumer behav...

Adoption OF DIGITAL TECHNOLOGY AND Marketing in Enhancing SMEs Business Performance

Musfirah, A. (A) · Jumain, A. (Aslam)

Purpose: This study examines the effects of technology adoption and digital marketing on the performance of Small and Medium Enterprises (SMEs), with Human Resource (HR) readiness tested as a mediating variable. Methodology/approach: A quantitative, cross-sectional survey was conducted with 300 SMEs in Kecamatan Mangga...

Digital Marketing

Patrice Seuwou

E-Commerce and Digital Marketing Strategies for Sustainable Business Growth in Tier-II Cities: A Study of North Karnataka

Mamaledesai, Vishwa U

Abstract With the rapid growth of e-commerce and digital marketing, India's business landscape has undergone a transformation, especially in Tier-II cities where the internet and smartphone penetration have surged significantly. The cities of North Karnataka, including Hubballi, Dharwad, Belagavi, Haveri, Gadag and Vij...

Proposta de estratégia de marketing digital : um estudo de caso sobre o destino turístico Noruega

Luz, Willian Kravetz da, 1996-

Resumo : Desde os anos 2000, a Internet permitiu a criação e inserção de uma nova sociedade de consumo, nas quais os profissionais do marketing foram obrigados a se reinventar para se manterem ativos no mercado. Neste contexto, o turismo, por ser uma atividade que depende de informações corretas e precisas para seu con...

Implementasi Sistem Pembayaran Digital Dan Digital Marketing Mendorong Keputusan Pembelian Produk UMKM Kota Pematangsiantar

Nasrul Efendi · Tya Wildana Hapsari Lubis

Penelitian ini bertujuan untuk menganalisis pengaruh sistem pembayaran digital dan digital marketing terhadap keputusan pembelian produk UMKM di Kota Pematangsiantar dengan menggunakan metode kuantitatif menggunakan sampel atau responden penelitain berjumlah 514 responden, data diolah melalui regresi linear berganda. H...