Buscador de Tesis y publicaciones académicas

Social Media Interactions Indicators—Likes, Comments, and Shares—On User Engagement and Content Reach among Marketing Students

Willy Gapasin · Cristina Paula Abanilla · Angel Izza Andaya · Cristy Bantillo · y 3 más

This study examined the relationship between social media interaction indicators, specifically likes, comments, and shares, and perceived digital marketing outcomes in terms of user engagement and content reach among Bachelor of Science in Business Administration (BSBA) Marketing Management students at the Eulogio “Ama...

THE INFLUENCE OF DIGITAL MARKETING ADOPTION ON MARKET DEVELOPMENT: MEDIATION OF CUSTOMER ENGAGEMENT AND SALES GROWTH AMONG SMES IN SOUTH AFRICA

Bonisa Sotondoshe, Miston Mapuranga and Mzwandile Mbenenge

Small and Medium Enterprises (SMEs) are crucial to economic development, yet many, particularly in underdeveloped regions such as South Africa's Eastern Cape, face significant growth challenges. The adoption of digital marketing presents a viable pathway for these businesses to enhance their competitiveness and market...

Social Marketing Theory: Marketing Strategy Circle with Social Media Marketing, Viral Marketing, Gimmick Marketing, and Influencer marketing.

Yoesoep Edhie Rachmad

Yoesoep Edhie Rachmad's book, "Social Marketing Theory: Marketing Strategy Circle with Social Media Marketing, Viral Marketing, Gimmick Marketing, and Influencer Marketing" in 2024, offers an in-depth exploration of modern marketing strategies that leverage the power of social media and digital platforms. This comprehe...

Digital Marketing 360: Menguasai SEM, SMM, Email, dan WhatsApp Marketing

Azhar, Andi · Nur Fatimah, Ghaefira

Pengaruh Digital Marketing terhadap Keputusan Pembelian Online

R.A Marlien · Prisma Miardi Putri

Shopee is an online marketplace application, shopee offers a variety of products such as electronics, mother and child needs, fashion, make up and skin care, even fresh vegetables are sold at shopee. This study aims to examine the effect of digital marketing, influencer marketing and online customer reviews on online p...

Viral Influence: How Gimmicks Shape Consumer Behavior

Rachmad, Yoesoep Edhie

Viral Influence: How Gimmicks Shape Consumer Behavior, exploration of the evolving digital marketing landscape, where the fusion of innovative strategies, viral content, and influencers is transforming consumer behavior. This book is designed to offer practical insights, grounded in theory, to help marketers, businesse...

Sustainable Digital Marketing for Socio-Economic and Environmental Development: An Integrative Framework for Responsible Value Creation

Nguyen Thi Ha

Marketing is increasingly expected to contribute not only to firm-level growth but also to inclusive, digital and sustainable development. This paper develops an integrative conceptual framework for sustainable digital marketing as a strategic capability that connects market insight, customer engagement, value proposit...

Marketing e Comunicação Digital

Ferreirinha, Alexandra Maria Rocha

Este relatório reflete as atividades desenvolvidas ao longo do estágio curricular, realizado na agência Sistema 4, agência de comunicação, publicidade e marketing digital que se localiza na Praceta Joaquim Dias Ramada, Leiria. O estágio teve a duração de 8h00 diárias, de segunda-feira a sexta-feira, num total de 1040h....

Digital Marketing Adoption in SMEs: A Technology-Organization-Environment (TOE)-Based Assessment of Business Growth and Competitiveness

Eyeregba Equitozia May · Eboesomi Esther Bunmi · David Oyewumi Oyekunle · Williams Ogochukwu Ugbomeh · y 1 más

Adopting digital marketing approaches has emerged as a key factor in Small and medium-sized enterprises (SMEs) competitive advantage and business success. The Technology-Organization-Environment (TOE) framework is used in this study to evaluate the variables affecting SMEs' digital transformation. The degree and effica...

Digital transformation in rural small agribusinesses : a case study on Nirdev Kukhura Poultry Firm in rural Nepal

Bam, Rakesh

This thesis was conducted for Nirdev Kukhura Poultry Firm, a small family-owned poultry business in rural Nepal. The study focused on whether digital marketing can be implemented in a rural farm business where it had not been practiced before. The objective was to examine the market, customer behaviors, and the farm’s...