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126.534 resultados para «marketing digital»

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Tesis de licenciatura 2020 Acceso abierto

How CSR is marketed and optimized in the Swedish fashion industry : A qualitative study on digital marketing and web analytics when marketing CSR

Åberg, Minna · Mattsson, Filip

The fashion industry is commonly known for being responsible for large amounts of environmental damage as well as having poor working conditions. This is why many companies operating withinthe Swedish fashion industry are working with Corporate social responsibility (CSR)in orderto become more sustainable. CSR is a wel...

Fashion industry economics and business social sciences Digital Marketing
  • Umeå universitet, Företagsekonomi
  • Sweden
  • English
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Other 2010 Acceso abierto

Digitaalisen markkinoinnin hyödyntäminen huonekalualalla : case Maskun Kalustetalo

Kaukonen, Tero · Wikman, Joonas

Tämän opinnäytyön tarkoituksena oli selvittää miten digitaalista markkinointia huonekalualalla käytetään ja miten Maskun kalustetalo tulee mahdollisesti tulevaisuudessa kehittämään markkinointiaan. Tutkimuksen tavoitteeksi asetettiin selvittää käyttääkö huonekalualalla toimiva Maskun kalustetalo digitaalista markkinoin...

verkkomainonta Markkinointi ja sähköinen kauppa markkinointi huonekaluala
  • Turun ammattikorkeakoulu
  • Finland
  • Finnish
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Artículo 2025 Acceso abierto Revisado por pares

Utilization of Instagram Social Media as Social Media Marketing on the Account @bssexhaustofficial

Akbar Zaelani Hafidz · M. Andi Fikri

Marketing activities that utilize digital media or the internet are often referred to as digital marketing. One of the strategies of digital marketing is to utilize social media as a marketing medium, commonly referred to as social media marketing. One of the social media platforms used as a means of promotion and comm...

media and communications Social Media Marketing social sciences Instagram
  • Universitas Muhammadiyah Sidoarjo
  • DOI: 10.21070/ups.7475
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Artículo 2023 Acceso abierto Revisado por pares

Tiktok’s Role on Guerilla Marketing in Digital Marketing Era

Seprianti Eka Putri · Peri Jayadi

This research aims to analyze the role of TikTok in guerilla marketing in the digital marketing era. The type of research used is descriptive qualitative. The primary data used in this research was obtained from observations of phenomena by researchers on the TikTok accounts @sovella.id and @moutfit_id. The research re...

media and communications social sciences
  • Universitas Atma Jaya Makassar
  • DOI: 10.35129/simak.v21i02.462
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Other 2026 Acceso abierto

Evaluating the Role of Influencer Marketing in Enhancing Brand Growth for New Entrepreneurial Ventures

Godawenna Nipuna Arachchige, Danushka · Chowdhury, Sandhan

The aim of this thesis is to analyse how effective influencer marketing is in order to improve brand development for the startup ClippingKlub, which focuses on providing professional photo editing and digital creative services. The study specifically investigates the influence of the influencer marketing on the brand a...

social media social sciences branding strategic planning
  • Finland
  • English
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Other 2020 Acceso abierto

Consumer attitude, perception and behavior towards Integrated Digital and Traditional Marketing Media

Kuznechikova, Anna

Digital media have been rapidly evolving in the past years which led to a significant change in a marketing strategy formation. There is a distinct need to efficiently combine traditional and digital media for product advertising and brand management to maximize the outcomes. However, due to the novelty of the phenomen...

social media economics and business social sciences marketing
  • Finland
  • English
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Other 2019 Acceso abierto

Digital Marketing and its impact on Nigerian Small and Medium scale enterprises: A study of iDream Events LTD

Okanya, Ikenna

ABSTRACT In a time when technology is taking over everything we do, and the mode of doing business is rapidly going digital, and with the challenges being faced by SMEs in Nigeria, it became necessary to look closely into the lives of SMEs and their relationship with the digital technology as regards creating awareness...

Marketing Marketing, Small and Medium scale Enterprises, economics and business
  • Finland
  • English
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Artículo 2025 Acceso abierto Revisado por pares 2 citas

Analysis of Digital Marketing Implementation, 7P Marketing Mix Strategy, and Product Innovation to Increase Sales Volume through Competitive Advantage as an Intervening Variable in Sidoarjo Regency MSMEs

Sintha Wahyu Arista · Sigit Hermawan · Rita Ambarwati Sukmono

The purpose of this study is to test and determine the effect of digi-tal marketing implementation, the use of marketing mix, and the product innovation on increasing sales volume through gaining competitive advantage. This study focuses on the population of MSME participants in the culinary industry that have been reg...

economics and business social sciences
  • LPPM Universitas Ibn Khaldun Bogor
  • DOI: 10.32832/jm-uika.v16i1.18523
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Artículo 2023 Acceso abierto Revisado por pares

Marketing Multimedia and Applications: Engaging Audiences with Innovative Digital Strategies

Kuwata Muhammed Goni

This study dives into the domain of marketing multimedia and applications, with an accentuation on creative digital methods and their influence on audience engagement in the digital era. The exploration intends to examine the historical evolution, theoretical underpinnings, and pragmatic consequences of marketing multi...

sociology social sciences
  • Academy and Industry Research Collaboration C...
  • DOI: 10.5121/caij.2023.10403
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Artículo 2026 Acceso abierto Revisado por pares 1 cita

ESG-ОРІЄНТОВАНИЙ МАРКЕТИНГ ЯК ДЕТЕРМІНАНТА РЕЗУЛЬТАТИВНОСТІ СТРАТЕГІЧНИХ РІШЕНЬ ТА СТІЙКОГО РОЗВИТКУ ПІДПРИЄМСТВА

Autoría no especificada

In the context of growing environmental, social, and governance challenges, enterprises are increasingly required to reconsider traditional approaches to marketing management and strategic decision-making. The intensification of global competition, stakeholder pressure, digital transformation, and the spread of sustain...

economics and business social sciences
  • Publishing House Helvetica (Publications)
  • DOI: 10.32782/infrastruct88-21
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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