Buscador de Tesis y publicaciones académicas

MARKETING PERFORMANCE IMPROVEMENT MODEL THROUGH DIGITAL INNOVATION OF BANKING PRODUCTS: MODERATION ROLE OF DIGITAL LITERACY

Mohamad Faizal · Ratih Hurriyati · Heny Hendrayati · Mokh. Sultan

This study aims to explore the improvement of marketing performance by digital service quality through digital innovation of banking products, with digital literacy moderation. The design of this study is an explanatory survey of 384 Bank Mandiri customers who use the Livin' by Mandiri application in Region VI/Java 1 u...

The Effect of Digital Capability and Digital Marketing Capability on Firm Performance in Samarinda, Indonesia: The Mediating Role of Digital Innovation

null Umar Syafiq · null Eka Yudhyani · null Ummi Kulsum

The rapid advancement of digital technologies has transformed business operations and intensified competition, requiring firms to develop digital capabilities to remain competitive. This study aims to analyze the effect of digital capability and digital marketing capability on firm performance, with digital innovation...

Digital marketing using Artificial Intelligence for educational institutions

Suchanová, Tereza

Artificial Intelligence (AI) is transforming industries worldwide, including education and marketing. This thesis explores the integration of AI into digital marketing campaigns to empower educational institutions to adopt and utilize the new technology. In addition, this research illustrates best practices for creatin...

To Analyze the Impact of Digital Marketing Strategies on Organizational Performance in the Jewellery Industry

L Srilekha · G Amutha

The study examines the impact of digital marketing on growth of the organization in the jewellery industry. It focuses on influencing purchase decisions & the use of technological advancements in marketing of the companies. The research adopts a descriptive design with primary data collected from 153 respondents using...

Omnichannel Marketing Hubs

Pedro Mendonça da Silva

New skills and activities must be developed to be able to properly use intelligence systems, such as the omnichannel marketing hubs. One of the first steps to evolve in this digital transformation scenario is to recognize the importance of strategic data analysis in the decision-making process.

Development digital marketing plans through understanding use behavior of fitness apps in Portuguese fitness centers

Barbosa, Helena · García-Fernández, Jerónimo · Cepeda-Carrión, Gabriel

Improving B2B communication by utilizing digital marketing channels : a case study of REALPAD

Vuong Yen, Trang · Do, Thu

REALPAD is a fast developing company that offers CRM software for residential real estate developers. The company is planning to expand its sales to new parts of the world and therefore has a need for more effective communication channels for the company to reach more prospects in the international market. The main obj...

Digitaalisten markkinointikanavien optimointi ja mittaaminen : case: Juhlatila Hintsan Vintti

Honkala, Emmi · Honkanen, Ville

Tämän opinnäytetyön tavoitteena oli mitata yrityksen digitaalisten markkinointikanavien tehokkuutta ja laatia ytimekäs optimointisuunnitelma, jonka avulla käytettyjen kanavien tehoa voidaan lisätä. Optimoinnin kannalta oli oleellista tutkia eri kanavissa tehtyjen toimenpiteiden vaikutusta yrityksen liiketoimintaan sekä...

Evaluating the effectiveness and efficiency of implementing gamification in digital marketing : annotation to master's thesis / Zheng Gong ; School of Business of BSU, Department of Marketing; Supervisor: Lesnichenko-Rogovskaya M. V.

Gong, Zheng

The aim of the research is develop digital marketing gamification proposals for the company Bilibili.

Insurance Lead Generation

Digital Happiness

Discover 10 proven digital marketing strategies to generate high-quality insurance leads in 2026. Learn how SEO, Google Ads, social media marketing, content marketing, landing pages, email campaigns, AI automation, and CRM tools can help insurance businesses attract the right prospects, increase conversions, and build...