Buscador de Tesis y publicaciones académicas

The Impact of Digital Marketing Exposure on the Consumption Behavior of Generation Z Students: Evidence from an Indonesian Public Junior High School

null Kusuma wijaya · null La Ode Almana · null Fitriyani · null Haldi Jofanda

This study analyzes the influence of digital marketing exposure on the consumption behavior of Generation Z students at SMP Negeri 31 Padang. Using a quantitative approach, data were collected from 75 purposively selected students through Likert-scale questionnaires. Descriptive analysis reveals that the majority of st...

PREDICTING IMPACT OF DIGITAL ADS ON PURCHASING INTENTION USING MACHINE LEARNING CLASSIFICATION MODELS

Hana Alsaadi · Arwa Wali · Bahjat Fakieh

Digital marketing provides a set of tools and strategies to influence purchasing intentions. The research proved that digital ads can positively influence purchasing intentions based on a set of factors. Several studies were conducted to use machine learning in predicting purchasing intentions. The paper demonstrates t...

IMPLEMENTASI DIGITAL MARKETING LAYANAN JASA KURIR JASKU DI MADURA

Mohammad Rifqie Zidane Maghrobie · Puspita Sari Sukardani

Hadirnya digital marketing semakin memudahkan para pengusaha untuk memasarkan produk atau layanan jasa mereka. Layanan Jasa Kurir atau yang lebih dikenal sebagai Jasku memanfaatkan sosial media sebagai kebutuhan mereka dalam memasarkan layanan mereka secara digital agar semakin dikenal luas oleh masyarakat Madura. Tuju...

Digitaalisen markkinoinnin hyödyntäminen matkailualan yrityksessä

Virtanen, Antton

There is a three cottage complex located in the immediate vicinity of the tourist resort of Levi. Accommodation facilities are available for about 30 persons. Client has asked to keep the company name confidential and in this thesis it is called Tourism Industry Company Ltd. The subject of this thesis is how to exploit...

Marketing Transformations from Organizations to Crowds: A Theoretical Reading of Crowd Marketing as a Modern Perspective on Classical Marketing

Mohammad Mahmood Al-Mulla Hasan

Marketing has undergone a radical transformation due to the rapid development of digital communication technologies and the proliferation of social media platforms, reshaping the relationship between organizations and individuals. Consumers are no longer passive recipients but have become key players in content creatio...

Digital marketing jobs: What are recruiters looking for?

Samer Elhajjar

This research evaluates the current responsibilities, skills, and knowledge set required of digital marketing professionals. It identifies roles, qualifications, competencies, and desirable persona...

Introducing Online Brand Communities

Wilson Ozuem · Michelle Willis

How do the role of digital connectivity capabilities and heuristic thinking skills shape the development of digital marketing competency in Gen Z marketing students?

Jintanee Ru-Zhue · Narinthon Imjai · Tanakrit Yordudom · Jiraporn Kongrode · y 2 más

Digital marketing strategy for regional tourism demand forecasting using artificial intelligence algorithms

Yangmei Ma

Deep Journey Hierarchical Attention Networks for Conversion Predictions in Digital Marketing

Girim Ban · Hyeonseok Yun · Banseok Lee · David Sung · y 1 más