Buscador de Tesis y publicaciones académicas

Artículo 2023 Revisado por pares

TRENDS OF DIGITAL SOCIAL MEDIA MARKETING AFFECTING STARTUPS IN INDIAN ECONOMY

Kritika Prakash · Mahendra Singhai

Digital Marketing and Social Media Marketing are the two elements which are separate diverse segments in the field of marketing. With the digital transformations and increase and in the use of the technology, the digital as well as the social media marketing segment has brought a massive revolution around the globe. Th...

industrial biotechnology 9. Industry and infrastructure 8. Economic growth engineering and technology

• The Bhopal School of Social Sciences
• DOI: 10.51767/joc1506

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Artículo 2021 Revisado por pares

Analyse and Design the Digital Marketing System of Junno Café

M N Lantang

The purpose of this study is to analyze and design digital marketing system that can be used to increase revenue of the Junno cafe. At this moment the cafe product marketing system is still operate manually or only selling the product based on existing business places, therefore the café is less profitable. In order to...

• Universitas Komputer Indonesia
• DOI: 10.34010/icobest.v2i.95

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Capítulo de libro 2024 Acceso abierto Revisado por pares 1 cita

Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo

Mariia Popova · Manuel José Serra da Fonseca · Jorge Esparteiro Garcia · José Gabriel Andrade

There is no doubt that tourism benefits Portugal’s economy. The area should be able to better target the market for its travel and tourist products and increase its performance with the use of a marketing strategy, especially in a field where global competition is always increasing. This digital marketing plan seeks to...

Digital Marketing Plan Cidades e comunidades sustentáveis 9. Industry and infrastructure 11. Sustainability

• Springer Nature Switzerland
• Portugal
• English
• DOI: 10.1007/978-3-031-45651-0_7

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Tesis de maestría 2024 Acceso abierto

Impacto das estratégias de marketing digital no setor imobiliário

Costa, Rafael Carvalho da

O mercado imobiliário é um dos setores com mais peso da economia, onde o uso do marketing digital regista uma tendência crescente. Este tipo de marketing tem vindo a afirmar-se cada vez mais prioritário e relevante face ao marketing offline. Esta investigação visa compreender se a realização e execução de estratégias d...

Venda de imóveis Property sales Digital marketing economics and business

• Portugal
• Portuguese

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Artículo 2025 Revisado por pares

Mechanisms of managerial decision-making using digital marketing platforms

Nataliia Lagodiienko · Valerii Nemchenko · Artem Melnikov · Yevgen Nemchyninov · y 1 más

The article examines the functioning of managerial decision-making mechanisms on digital marketing platforms in the context of the digital transformation of the economy. The relevance of the research topic is determined by the growing role of data, big data analytics, artificial intelligence, and digital platforms in e...

economics and business social sciences

• Drukarnia Madryd
• DOI: 10.36887/2415-8453-2025-4-80

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Artículo 2013 Revisado por pares

Innovation and Entrepreneurial Ventures in Sport: Branding Athletes through use of New Media and Technology

Ballouli, Khalid · Grady, John · Brown, Brandon

Due to the growing capacity of modern technology to build brands through digital integration and social media networking, athletes have begun to create their own digital presence in efforts to reach a wider target audience. As such, entrepreneurs who develop integrated networks of traditional marketing and social media...

Marketing Sport Marketing Social networking economics and business

• Georgia Southern University
• United States
• DOI: 10.20429/amtp.2013.65

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Artículo 2024 Acceso abierto Revisado por pares 40 citas

Artificial Intelligence in Digital Marketing Within the Framework of Sustainable Management

Gündüzyeli, Bora · GPA-2607-2022 · Sistemleri, Yönetim Bilişim

Artificial Intelligence (AI) is not only revolutionizing digital marketing through personalized customer experiences and optimized advertising strategies, but it is also contributing to sustainability initiatives. As AI reshapes digital marketing, its impact on sustainability is becoming increasingly significant. This...

Sustainability Digital marketing Marketing strategies Artificial Intelligence

• MDPI AG
• Turkey
• English
• DOI: 10.3390/su162310511

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Tesis de maestría 2022 Acceso abierto

Práticas de Marketing Digital: Relatório de Estágio na Empresa Samsys

Fonseca, Andreia Sofia da Silva

No âmbito do ciclo de estudos do Mestrado em Marketing Digital, foi elaborado o presente relatório que tem por objetivo descrever as inúmeras atividades realizadas ao longo do estágio curricular. Este estágio decorreu na empresa Samsys e teve a duração de 3 meses (400 horas), estando compreendido entre o período de 2/1...

Publicidade Online SEO Social media 4. Education

• Portugal
• Portuguese

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Artículo 2026 Acceso abierto Revisado por pares

ENTREPRENEURIAL CULTURE, INNOVATION, AND DIGITAL MARKETING CAPABILITY IN MSMEs’ SUSTAINABLE COMPETITIVE PERFORMANCE

Eriyani Eriyani · Inaya Sari Melati · Lola Kurnia Pitaloka · null Rusdarti

Micro, small, and medium enterprises (MSMEs) require complementary organizational and digital capabilities to maintain competitiveness in increasingly dynamic markets. This study examines the effects of entrepreneurial culture and innovation on sustainable competitive performance and evaluates the direct and moderating...

economics and business social sciences

• CV. Totus Tuus
• DOI: 10.59397/edu.v4i2.165

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Artículo 2025 Acceso abierto Revisado por pares 1 cita

Research on the Relationship between Digital Marketing Strategies for the Ceramic Cultural Industry and Business Operational Efficiency

null Yegen Ouyang

As a cultural industry rooted in the Chinese nation's long history and unique artistic heritage, the ceramic cultural industry faces both significant challenges and immense market opportunities in the context of the global digital economy. This paper conducts an empirical analysis using three models—DEA, MPPI, and the...

economics and business social sciences

• Cerebration Science Publishing Co., Limited
• DOI: 10.70917/ijcisim-2025-0321

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