Buscador de Tesis y publicaciones académicas

Emlak Sektöründe Dijital Pazarlamanın Önemi: Noyanlar Şirketler Grubu Alan Çalışması

Aykol, Zeki

Nowadays, technology has become integrated in all areas of our lives. The transition period from traditional to digital has begun at many points with the development of technology. Marketing has also been affected in this transition period. Traditional marketing methods and traditional means of marketing are now replac...

Research Tendency of Digital Marketing in the Period Of 2011 – 2022: a Bibliometric Analysis

Gatot Wijayanto · Arwinence Pramadewi · Indri Yovita · null Jushermi · y 2 más

Digital marketing considered as an alternative of marketing strategies in the digital era since the technology has developed rapidly. This study aims to present a bibliographic as well as a bibliometric review regarding to the emerging tendency of digital marketing. A bibliometric analysis used to conduct this research...

Metrics and analytics

Alan Charlesworth

METHODOLOGY FOR ASSESSING THE DIGITAL TRANSFORMATION OF MARKETING ACTIVITIES IN THE BANKING SECTOR OF UKRAINE

OLENA CHUKURNA · TETIANA TARDASKINA · HANNA YATVETSKA · KYRYLO NESTERENKO

The paper explores the features of the digital transformation of the marketing activities of commercial banks in the context of the development of the digital economy. Modern approaches to using digital communication channels to attract and retain customers have been analyzed, and key digital marketing tools have been...

Digital Marketing Audit

Larsen, Lizette Vorster

Metrics in digital marketing of trade enterprises

Vasyl Blyzniuk

Aim of the article. The purpose of the article is to identify metrics that are relevant to digital marketing, in particular, in the activities of trade enterprises. Description of certain metrics, their detailing and systematization. Analyses results. A study on the metrics of digital marketing in the activities of tra...

The Effect of Digital Marketing Literacy and Digital Marketing Strategy on Customer Satisfaction and Its Implications for Customer Loyalty.

Fathorrahman Fathorrahman · Ummy Wahyuni · Zainurrafiqi Zainurrafiqi

This study aims to analyze the influence of digital marketing literacy and strategies on beauty products in Pamekasan Regency. The sample used in this study involved 190 beauty product consumers. A quantitative approach was applied using the Partial Least Square - Structural Equation Modeling (PLS-SEM) analysis method....

Digital and social media marketing strategy

Ivan Stoychev

The key elements of the digital marketing strategy are represented by the Buyer Persona Spring, and are objectives, channels, content, data and the buyer persona. The key decisions made to formulate the digital marketing strategy can be summarized in the Buyer Persona Spring table. Monitoring is the process of tracking...

Digital Marketing Strategy Research On Sport Brands: Case Of Lining And Xtep, China

Xiang, H. (Hao) · Darodjat, T. A. (Tubagus)

The purpose of this project is to determine the impact of digital marketing on Chinese sports brands through a case study of the integration and comparison of two Chinese sports brands-Lining and Xtep. Provide reference for these two brands to better use digital marketing. This is mainly by showing the digital marketin...

Direct Marketing Communications and Sustainable Marketing Performance in A Digital Age: A Systematic Literature Review

K. N Odijie

This study focused on the relationship between direct marketing communication and sustainable marketing performance using a qualitative approach through a systematic literature review. The review synthesized existing scholarly studies to explore how direct marketing tools such as email marketing, telemarketing, mobile...