Buscador de Tesis y publicaciones académicas

Pengaruh Digital Marketing, Harga, Kualitas Produk, Dengan Kepuasan Sebagai Moderasi Keputusan Pembelian Pada Fore Coffe Di Balikpapan

Nikolas Heru Marsianto · Dodi Saputra · Farista Cahya Andrianto · Andika Benu · y 1 más

This study examines the effects of digital marketing, price, and product quality on purchasing decisions at Fore Coffee in Balikpapan, with customer satisfaction acting as a moderating variable. The rapid growth of the modern coffee industry has encouraged businesses to adopt effective digital marketing strategies, com...

Use and Perception of Digital Marketing Tools for Micro-Enterprises in Tijuana

Jorge Carlos MORGAN MEDINA · Alfredo Mario MEJÍA RAMÍREZ · Carolina PIZANO NORIEGA

In modern world, big changes are occurring in short time frames, business are dealing with information and communication technologies adaptation and updating problems, being such as Internet and Web 2.0. There are different tools that allow efficiency in internal and external communications of the company; when it come...

Fit-for-Purpose AI-Generative Digital Marketing Strategies

Xolani Khayelihle Ngobese

This chapter examines the development of fit-for-purpose artificial intelligence (AI)-generative digital marketing strategies for organisations operating in developing and emerging economies, where digital transformation is often constrained by affordability challenges, weak infrastructure, limited workforce capability...

The Influence of Digital Marketing, Personal Branding, and Negotiation on Property Purchase Decision at Brighton Infinite Surabaya

Giovanno J

This study examines the influence of digital marketing, personal branding, and negotiation on property purchase decisions at Brighton Infinite Surabaya. The growing complexity of the property market requires brokers to adopt effective digital marketing strategies, build consumer trust through strong personal branding,...

Impacto del marketing digital en los emprendimientos post pandemia Covid – 19

Barraza Polo, Jhonatan David · Ojeda De La Hoz, Angela Vanessa

El presente artículo tiene como objetivo conocer el impacto del marketing digital en los emprendimientos post pandemia COVID – 19, realizando un análisis del engagement que tuvieron los emprendimientos seleccionados antes y después de aplicar el marketing digital cómo estrategia para afrontar los retos que trajo consig...

The digital environment

Alan Charlesworth

Digital dashboards

Autoría no especificada

Shaping customer insights through e-marketing: An applied study in the banking sector

Adel Ghonim · Abdelrehim Awad

This study examines how digital marketing tools—including websites, social media, email marketing, and mobile applications—affect customer understanding and engagement in public commercial banks in Egypt. A descriptive analytical approach was used, combining both quantitative and qualitative methods to explore how thes...

Digital marketing and the behavioral intention to use learning management systems

Khaled Alshaketheep · Hind Al-Ahmed · Suhaib Bani Kinana

This study examines the impact of digital marketing strategies on the behavioral intention of university students to use learning management systems. This study integrates the Theory of Planned Behavior and the Technology Acceptance Model as its theoretical framework. A quantitative approach was adopted using a questio...

PEMANFAATAN TEKNOLOGI DIGITAL MARKETING PADA IKM JASA SERVICE HANDPHONE

Rizqon Jamil Farhas · Aryadi Aryadi · Lailatul Syifa Tanjung

Abstrak: IKM merupakan salah satu faktor yang dapat meningkatkan pendapatan daerah. Namun pada saat menjalankan usahanya pelaku IKM masih kesulitan dalam memanfaatkan teknologi dalam melakukan promosi usahanya salah satunya adalah Ikm jasa servuce handphone. Tujuan PKM ini adalah untuk memberikan pengetahuan tentang pe...