Buscador de Tesis y publicaciones académicas

The Reality and Challenges of Digital Marketing: An Empirical Study on Teaching Staff at Jouf University

Saeed Hassan Eleageb · Faiez Ahmed Muhamad

Given the growing interest in digital marketing operations and the technology imposed by the reality in which both companies and their customers are affected, the researchers attempted to shed light on the reality and challenges of digital marketing from the faculty members viewpoint at Jouf university, the problem is...

Social media marketing: A bibliometric study in digital marketing literatures.

Karry Kailin Hsu · Wei-Hsi Hung

Dynamic Ai Marketing Capabilities: A Multilevel Analysis of Organizational Sensing, Seizing, Andtransforming in Digital Marketing Transformation

Roger Halaby

Tokyo Games and Omni-channel Marketing

Sardar Mohammadi · Seyyed Iman Ghaffarisadr · Mike Rayner

Journal of Marketing Education: Special Issue Call for Papers: Digital Disruption in Marketing

Autoría no especificada

Digital Marketing — Ethical considerations in the marketing of e-health products

Ashish Chandra · Andrew Sikula · David P Paul

A Study on Role of Women in Shaping Digital Marketing: Empowerment and Innovation

null Dr. J. Suresh Kumar · null Dr. D. Shobana

The landscape of digital marketing is undergoing a transformative shift, and this research investigates the pivotal role of women in driving innovation and shaping the future of this dynamic field. Drawing upon existing literature and empirical data, this study examines the impact of women's participation, leadership,...

The Influence of Digital Marketing on Sustainability-Oriented Supply Chain Innovation and Workforce-Driven Performance: Evidence from Saudi Arabia

Mbarek Rahmoune

This study investigates the strategic role of digital marketing in fostering sustainable supply chain innovation and improving market performance within the context of Saudi Arabia. Drawing on the Resource-Based View and dynamic capabilities theory, the research conceptualizes digital marketing not solely as a communic...

Analisis Bauran Pemasaran Digital untuk Meningkatkan Penjualan pada Usaha Songket Aina di Kecamatan Silungkang Kota Sawahlunto

Rusydi Fauzan · Tessa Mardianti

The digital marketing mix in songket businesses has become a focus in various previous studies; however, research that specifically discusses the optimization of the 7P digital marketing mix in increasing sales at the Songket AINA Silungkang business remains limited. This study aims to analyze the implementation of the...

Digital Marketing in Bangladesh during the COVID-19

Fatema-Tuz Zohora · Riffat Shabnam

The COVID-19 pandemic has severely devitalized the wheels of the global economy. As a part of the global economy, Bangladesh has also faced the debilitating effects of a worldwide economic shutdown. Financial, trade and commerce, economic, banking, agricultural, and industrial – all the prolific sectors seem to be heav...