Buscador de Tesis y publicaciones académicas

Effect of Consumer Behaviour on Digital Marketing

Agodi, J. E.

In today's digital landscape, understanding consumer behavior is crucial for businesses to develop effective digital marketing strategies. This study explores the nexus between consumer behavior and digital marketing, shedding light on the ways in which consumer behavior influences digital marketing outcomes. A qualita...

Developing a customer-centric digital marketing communication strategy : Commissioner Salusfin Oy

Lokteva, Daria

The present study relates to the field of digital marketing communication. The purpose of the study is to create a customer-centric digital marketing communication strategy for Salusfin, a technological start-up company in need of an effective digital strategy. The key issue of the study is to provide an insight on how...

Role of Digital Marketing in Retail Kitchen Appliances Industry of Hubli

Harshal Borgaon · Raj Porwal

The use of Internet is increasing continuously and simultaneously the importance of Digital Marketing is also increasing. The marketers want to tap the customers through internet with the help of Digital Marketing. The purpose of this study is to nd out the preference of customers towards traditional and Digital Market...

B-to-C Digital Marketing Plan for ONAR Studios

Juvonen, Mirjam

Traditional marketing methods are losing their impact in this continuously more digital world. Most customers are online and businesses need to be there, too. Through a creative plan for digital marketing, businesses can gain an advantage over their competitors, which is highly needed especially in the extremely compet...

Digital Marketing Strategy to Increase Brand Awareness in Start-Up Companies

Imam Pambudi · Nyoman Dwika Ayu Amrita · Putu Gede Denny Herlambang

Digital marketing has become a key strategy for increasing brand awareness in start-up companies. Techniques such as search engine optimization (SEO), social media marketing, influencer marketing, and content marketing have proven effective in reaching a wider market at a lower cost than conventional marketing methods....

The Digital Customer Journey

Frigenti, Pietro Paolo

Penggunaan Aplikasi Digital Marketing Dalam Upaya Pengembangan Umkm

null Zumrotul Fitriyah · null Rafael Kelvlin Sofani · null Crysanti Chandra Asia · null Muhammad Rizki Firmansyah

Micro, Small and Medium Enterprises (MSMEs) are businesses which are run by individuals which refer to productive economic businesses. MSMEs in sales are more effective when using digital marketing. Currently, the development of technology is increasingly advanced, where the technology that is made will be more sophist...

Analisis Dampak Digital Marketing Terhadap Keberhasilan Usaha UMKM di Era Digital

Karina Zahra · null Nur Adawiyah Harahap · Pitri Aulia Usman Lubis

Digital marketing has become a key element in marketing strategies for micro, small, and medium enterprises (MSMEs) in the digital era. This study aims to analyze the impact of digital marketing on the success of MSME businesses, especially in increasing sales and brand awareness. The results of the study indicate that...

Community Empowerment and MSMEs Quality Improvement Through Tandes Village Digital Assistance

Ekik Setyo Amalia Ramadhany · Muhimmatul Khoiro

Current technological developments have shown extraordinary progress. Many things from the life sector have used the existence of technology itself. The development of advanced technology is very rapid, one of which is in the economic sector, namely digital marketing. Business actors of Micro, Small and Medium Enterpri...

Strategy and Business Models

Marjolein Visser

This chapter identifies the overall strategic marketing issues within an organisation and explains how Digital Marketing can have a major impact on corporate strategy. It shows how organisations determine what their business model should look like and describes how an organisation determines the effects of digital inno...