Buscador de Tesis y publicaciones académicas

Artificial Intelligence in Digital Marketing: Analyzing the Impact of Algorithms on Modern Marketing Strategies -A Case Study on Amazon

Mohanad Badour

Digital and Social Media Marketing

Vishwas Maheshwari · Paul Dobson · Angela Lawrence

Influencia del comercio electrónico para mejorar el marketing digital en una empresa privada en el Perú

Soler Grillo, Sonia Francisca

Determina la influencia del comercio electrónico para mejorar el marketing digital en una empresa privada en el Perú, siendo los objetivos específicos, que se centraron en conocer la influencia de las dimensiones del comercio electrónico y el marketing digital. Se empleó dentro de la metodología, un enfoque cuantitativ...

Digital Marketing Strategy to Increase Sales in the Era of Digitalization (Case Study of Tempe Chips in Rekso Binangun Village)

null Sinta Kamila · null Harto · null Diky Angga Hendrawan · null Dina Nadiyah Faiqoh

The development of digitalization offers significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to increase competitiveness and product sales. This study aims to determine the digital marketing strategies implemented and their role in increasing sales of Ibu Hartati's Tempe Chips MSME in Rekso Binan...

Pengaruh Sumber Daya Manusia Dalam Pengembangan Digital Marketing Terhadap Minat Beli

null Robertus Tamo Ama · null Delsiana Kette · null Ancelina Bili · null Meriana Milla

This research aims to investigate the influence of human resources in digital marketing development on consumer purchasing interest, at business source stores. The research method used is quantitative using a questionnaire as a data collection tool. The sample for this research is consumers of business source stores wh...

Company promotion in the digital environment: practical aspects of SEO optimization

Gennadiy Eliseev · Nataliya Kalinovskaya · Ruslana Kuz'minyh

The article is devoted to practical aspects of the company's promotion in the digital environment, as in the context of rapid digitalization of the economy and increasing competition, the development and implementation of an effective promotion strategy is becoming a key success factor. Modern Consumers are increasingl...

PENERAPAN PLATFORM DIGITAL MARKETING SHOPEE BAGI UMKM KOTA SURABAYA

Wahidahwati Wahidahwati · Rika Rahayu · Mar’atus Zahro · Dewi Maryam · y 1 más

New Normal saat ini memaksa Usaha Mikro, Kecil dan Menengah (UMKM) untuk menjual dan memasarkan produknya secara online agar bisa tetap bertahan. Ada banyak UMKM di Kecamatan Asemrowo dengan berbagai produk UMKM, namun pada saat pandemi Covid-19 mengalami penurunan penjualan bahkan mati. Untuk itu tujuan dari program p...

EFFECTIVENESS OF PERSONALIZED ADVERTISING IN DIGITAL MARKETING

Anna Kulik · Iryna Smirnova · Anzhela Haidarzhy

In today's business landscape, the effectiveness of marketing activities that companies employ to promote their products and services through the Internet and other digital channels is a key factor in achieving success. In particular, there is a current trend towards not only increasing sales volumes but also building...

Navigating Consumer Engagement: A Bibliometric Study of Content Marketing Research

Rupinder Kaur Tiwana · Amandeep Kaur

Background: This Study explores the critical role of content strategy in fostering consumer engagement across digital platforms. Purpose: By examining various approaches to content marketing, we highlight best practises that enhance audience interaction and brand loyalty. Methods: This research provides a comprehensive...

Digital Marketing in Rural Hotels in Portugal

Fernanda A. Ferreira · António Melo · Conceição Castro

The digital revolution has been changing the paradigm in the tourism sector, namely, in rural tourism, which requires following the new trends in marketing. This article aims to analyse the types of digital marketing channels and dynamics that are more recurrent in rural hotels in Portugal. A quantitative methodology w...