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Search engine optimization

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Digital Marketing And Its Influence In Rural Area

Dr. R. Arunmozhi · M.Prasanth Kumar

M.Prasanth Kumar With the dramatic advancement of internet technology, the marketing paradigm search for new dimensions. Marketing archetypes now search for a dominant room in the digital space to unleash its potence. Now this virtual digital space becomes the favorite playground of modern marketing prototype. Marketin...

Model of digital marketing to enhance marketing performance at Pontianak culinary MSEs

Ariadi Ariadi · Mahlia Muis · Cokki Cokki

Background: Digital marketing and market entry agility play crucial roles in enhancing marketing performance, particularly for micro and small enterprises (MSEs). However, the moderating role of innovation capability in these relationships requires further investigation.Aim: This study explores the influence of digital...

Digital marketing and social media: Why bother?

Borges-Tiago, Teresa · Veríssimo, José Manuel

Abstract Changes in consumer behavior require firms to rethink their marketing strategies in the digital domain. Currently, a significant portion of the associated research is focused more on the customer than on the firm. To redress this shortcoming, this study adopts the perspective of the firm to facilitate an under...

MACHINE LEARNING APLICADO AO MARKETING DIGITAL

Fernando Henrique Pereira · Renata Mirella Farina · Fabiana Florian

A presente pesquisa abordou o tema Machine Learning aplicado ao marketing Digital. O marketing digital é uma indústria que está constante vislumbrando novas oportunidades e desafios e entre eles adentra o uso do machine learning. Esta pesquisa tem como objetivo geral descrever como os algoritmos de machine learning pod...

Exploring the Role of Artificial Intelligence in Digital Marketing Strategies

Jawad Tauheed · Aumir Shabbir · Muhammad Pervez

In the globalised world, artificial intelligence (AI) has proved to have a significant impact on digital marketing. AI has transformed digital marketing campaigns with effective planning and companies have started to adopt AI for successful digital marketing. To enrich this literature, this study explored the role of A...

Unlocking the Influence of Digital Marketing Strategies on Startup Performance: A Case Study in Bangladesh

Md. Rishad Kabir

This study investigates the impact of different digital marketing tools on the growth and sustainability of startups in Rangpur City, Bangladesh. With the proliferation of digital technology, entrepreneurs in Rangpur are increasingly employing strategies such as social media marketing, search engine optimization (SEO),...

O impacto do marketing digital na gestão das empresas

Gouveia, Joana Beatriz Martins

En un mercado tan competitivo como el actual, en el que los consumidores son cada vez más exigentes, es esencial que las empresas adopten estrategias de marketing eficaces. El marketing digital ha demostrado ser una estrategia fundamental, que permite un enfoque eficaz y específico en la gestión de las empresas. Siguie...

Leadership Style in Digital Marketing Performance

Khan, Abdul

The digital revolution has revolutionized the way organisations create and execute marketing strategies. In today's digital age, businesses have come to understand the significance of digital marketing in enhancing customer engagement, brand visibility, and staying competitive. The effectiveness of digital marketing is...

Pengaruh Digital Marketing terhadap Keputusan Pembeli Online

Mariyatul Qibtiyana · Hapzi Ali

Changes in information technology on consumer behavior, especially from offline to online shopping. This digital marketing, including digital marketing and influencer marketing, is a key strategy for reaching consumers. Purchasing decisions are influenced by price, service quality and influencer influence, which requir...