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The advent of the internet has a profound impact on organizations, both in terms of their operational processes and strategic decision-making. This presents favorable prospects for enterprises to establish a foothold in the digital economy. This study aims to analyze the impact of incorporating digital marketing into t...
This research is about Digital Marketing Strategy for Cupping Therapy at the Hamdalah Cupping Center in Makassar City based on an analysis of strengths, weaknesses, opportunities and threats (SWOT analysis). The aim of this research is to Know the Digital Marketing Strategy for Cupping Therapy at the Hamdalah Cupping C...
The article provides a comprehensive civil-law analysis of fraud and covert marketing practices in the field of digital marketing that adversely affect consumers’ freedom of choice and ability to make informed decisions. These practices include misleading advertising, native advertising, fake reviews, transparency issu...
Andzelika Birgithri · Tasya Syafira · Natalia Louise
The global market has experienced a significant transformation along with the development of digital business technology, especially Micro, Small and Medium Enterprises (MSMEs) which are faced with new challenges in utilizing the digital era to increase product growth. This research aims to investigate effective market...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
With the comprehensive and rapid development of digital media today, more legacy companies are using digital marketing to expand their brand's audience and sales to achieve effective publicity. This paper studies Lululemon as an example to analyze how brands form a digital ecosystem by collaborating with different digi...
This study aims to analyze the transformation of marketing elements in the digital era and how sharia values can be integrated to support business sustainability. Using a literature study method, this study found that digitalization has changed the structure of the marketing mix (7P), creating new challenges and opport...
This chapter explores how Asia and Europe utilize digital marketing to promote mental wellness tourism by blending cultural healing traditions, emotional storytelling, and therapeutic experience design. Through a comparative analysis of India, China, South Korea, Japan, and leading European destinations, it identifies...
This theoretical paper investigates the relationship between digital marketing activities and sales conversion in Business-to-Business (B2B) e-commerce using the Technology Acceptance Model (TAM). It integrates insights from 20 relevant studies published between 2020 and 2025 to develop a comprehensive conceptual under...
Andi Awaluddin Ma’ruf · Marjani Marjani · Patta Hindi Asis
The purpose of this PKM is to overcome the problems of partners by implementing digital marketing and fostering innovation in economic value products so that their craft products can reach a broad target market. Through a participatory approach, the implementation of activities in the group of craftsmen together collab...
9. Industry and infrastructureeconomics and businesssocial sciences11. Sustainability
Creating brand awareness and communicating benefits or values to the end customers is the first and most important objective of every business. Development of technologies has made the task of every business easy, and more challenging due to increasing competition. Digital marketing enables interaction between consumer...
economics and businesssocial scienceshistory and archaeologyhumanities and the arts
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