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Bashar Al Balushi · Badriya Al Owaisi · Dr. Mohd Irfan Rais
Digital marketing significantly impacts AI Nowras Logistics Solutions' operational performance in Oman by enhancing visibility, customer engagement, and internal efficiencies. Utilizing social media, email marketing, and SEO, AI Nowras has broadened its reach and refined service offerings based on customer preferences...
Digital marketing is a major tool that firms use to communicate, engage and convert consumers via search engines, social media, websites, emails, mobile apps and online forums. The present paper is an evidence-based conceptual review that investigates the effects of digital marketing on the purchase intention of consum...
There are two main purposes for this review, namely: (1) To determine key themes related to pharmaceutical digital marketing that have an impact on non-prescription drug consumers. (2) To identify if there is a knowledge gap in the non-prescription drug digital marketing literature. Four electronic databases were chose...
medical and health sciencesclinical medicineother medical science
This research examines the impact of digital marketing and product diversity on consumer purchase intention for yogurt product in West Java, with brand awareness as a mediating factor. Using a quantitative approach with data from 223 respondents analyzed through PLS-SEM, findings show that digital marketing significant...
The purpose of this research is to see how digital marketing strategies can affect the increase in sales and number of customers. The method used to support this research is descriptive qualitative method by collecting data through literature study in order to describe the elements that exist in a digital marketing str...
Natalia Sri Endah Kurniawati · I Gede Deddy Rahmat · Any Setiyawati · Ida Bagus Kurniawan · y 2 más
MSMEs play an important role in Indonesia’s economic growth; however, many business actors still face challenges in digital marketing, financial management, and service quality. Similarly, JTW Bali Interior experiences obstacles in utilizing digital media, preparing budgets, developing financial reports, and implementi...
This study was conducted to determine the effect of Digital Marketing on Brand Awareness, based on the decline in Brand Value experienced by one of Indonesia’s leading cigarette manufacturers, Gudang Garam. The purpose of this research was to examine and analyze the implementation of Digital Marketing, the level of Bra...
Digital marketingeconomics and businesssocial sciencesBrand awareness
The use of digital marketing tools in the formation of the marketing complex of restaurant business enterprises increases the competitiveness of establishments, optimizes customer interaction and increases profitability. The integration of modern digital technologies into marketing activities will increase the effectiv...
Marketing management is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The objective of present book is the clear and concise presentation of the basic principles of marketing...
9. Industry and infrastructureeconomics and businesssocial sciences3. Good health
The article examines how small and medium-sized hotels can enhance performance through effective social media marketing and digital integration. Using a meta-synthesis approach, it identifies key challenges such as limited resources, lack of strategy, and insufficient training. Findings show that social media significa...
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