Buscador de Tesis y publicaciones académicas

<b>E-Marketing and Customer Retention in Emerging Markets: Evidence from Zambia’s ICT Sector</b>

Tiza Khunga · Muchemwa Sinkala

This study investigates the effect of e-marketing strategies on customer retention, focusing on NECOR Zambia Limited within the Lusaka District. Drawing on customer relationship management (CRM) theory, relationship marketing theory, and the resource-based view (RBV), the study examines how digital marketing practices...

Adoption of Digital Marketing to Improve the Performance of SMEs in Kraftangan Malaysia Cawangan Selangor

null Audita Nuvriasari · null Norlaile Binti Salleh Hudin · null Hasim As’ari · null Noraine Binti Salleh Hudin

Purpose ­ The objective of this international community service activity is to increase insight and ability of SMEs assisted by Kraftangan Malaysia Cawangan Selangor in managing and adopting digital marketing effectively to encourage increased SME business performance. Methods - The method used in this activity include...

Digital Innovation in Social Marketing: A Systematic Literature of Interventions Using Digital Channels for Engagement

Kubacki, Krzysztof · Rundle-Thiele, Sharyn · Schuster, Lisa · Wessels, Carla · y 1 más

Based on a systematic literature review, this book chapter presents an analysis of social marketing interventions using digital media to influence behaviour change published in peer-reviewed journals between January 2000 and October 2013. A total of 61 academic papers and government reports were located, representing 2...

Green Marketing in the Digital Age: A Systematic Literature Review

Sewar Alkhatib · Petra Kecskés · Veronika Keller

This research aims to analyze and synthesize the research articles published over the past ten years, from 2012 to 2022, that deal with green marketing and digital marketing. The objective is to track the evolution of research in the field and to understand the trends on which the area has been researched during that p...

The level of digital marketing adoption among women entrepreneurs

R. Amala Mary , Dr. N. Sumithra Devi

This study explores the level of digital marketing adoption among women entrepreneurs, highlighting key factors that influence their engagement with digital tools and platforms. By examining barriers, motivations, and strategies, the research aims to identify trends and best practices that empower women in the digital...

Impacto del Marketing Digital en el Sector Turístico en Canarias: el sector de la restauración. Regulación y Aspectos Jurídicos del Marketing Digital en el Sector Hotelero.

Huber González, Elena

PG in Digital Marketing - Jaro Education

Chandan Tripathi

Explore how a PG in Digital Marketing boosts careers and business growth. Learn key skills, industry trends, and why IIM Visakhapatnam's programme is a top choice.

Social Media User Behavior Prediction and Personalized Digital Marketing Model Based on Deep Learning

Tong Zhi

A Study on Client’s Perception on Digital Marketing Strategy at a Machine Tool Manufacturing Company

G. Darshan · Karpagavalli Gurusamy

In the small-scale manufacturing industry, making the best use of existing financial and human resources is critical. The focus in MSMEs is on core operational areas such as manufacturing, maintenance, logistics, and so on. Because marketing is often the last thing on people's minds, this study recommends a cost-effect...

Pelatihan dan Pendampingan “Penguatan Nilai – Nilai Pemasaran dan Kewirausahaan pada Siswa Putri SMK Taruna Jaya”

null Vembri Aulia Rahmi · null Ifahda Pratama Hapsari · null Hadi Ismanto · null Beni Dwi Komara

This community service is intended to introduce marketing and entrepreneurship values in the form of mentoring to female students in vocational schools which are expected to foster creativity and create positive attitudes in life. Community service methods include: socialization and lectures. Marketing training teaches...