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PURPOSE - This study investigates how government support influences digital marketing performance (DMP) through the mediating role of digital marketing capability (DMC) among MSMEs in Pontianak City, Indonesia. Grounded in the Dynamic Capabilities Theory, the study aims to explain how external institutional support tra...
In the era of big data, the digital economy is experiencing rapid growth. The combination of the digital economy and education has made online education an entirely new educational model. The online education market has received wide attention, which also makes the field of education face the challenge of digital trans...
The purpose of the paper is to identify the various determinants and challenges in adoption of digital marketing strategies that can provide the platform for the student entrepreneurs to launch their products and services to digital customers in entrepreneurial university. The research mixed methodology includes the va...
This study analyzes digital marketing strategies in SMEs from the Santa Elena Province, evaluating their impact on attracting and retaining customers, as well as on business growth. Methodology: Using a mixed-methods approach, 239 surveys answered by business owners were examined out of a total of 279 sent forms, along...
Digital marketing has emerged as a powerful tool for businesses to connect with consumers in diverse markets. While much research has focused on its impact in metropolitan cities, there is limited exploration of its role in tier-II cities where consumer behavior is influenced by affordability, accessibility, and digita...
Social entrepreneurs play a critical role in addressing societal challenges by creating innovative solutions for social and economic development. Their success is still significantly hampered by access to financial services, especially in poorer nations. In order to increase financial inclusion, this paper looks at how...
economics and businesssocial sciencesDigital marketing, banking services, social entrepreneurs
Abstract Digital marketing has fundamentally reshaped how Indian consumers discover, evaluate, and purchase products and services. Driven by rapid smart phone penetration, affordable data, and an expanding e-commerce ecosystem, India has transitioned from a predominantly offline, relationship driven retail culture to a...
null Bhakti Brata Anggara · null Dini Handayani · null Erry Yudha Mulyani
Patient revisit intention is a key indicator of hospital success in maintaining patient loyalty. In the digital era, the use of digital marketing and the quality of nurse communication play important roles in shaping patients’ perceptions of service quality and their decisions to return. This study aimed to analyze the...
Sara Serajpour · Majid Fattahi · Mohammad Reza Eghbal
An effective digital marketing model for the medical equipment industry can not only contribute to increased sales and market share but also enhance customer trust and loyalty. Therefore, the aim of this study is to examine and test the digital marketing model in the context of customer attraction in the medical equipm...
This study aims to analyze the effect of digital literacy and marketing innovation on MSME business performance in Pontianak, with human resource competence as a moderating variable. The study employed a quantitative approach using a survey method involving 200 food and beverage MSMEs in Pontianak selected through purp...
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