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The rapid growth of digital technology has intensified competition in the garment industry, requiring firms to adopt effective marketing strategies to improve performance. This study aims to examine the effects of market orientation, social media optimization, and environmental change on digital marketing and marketing...
This study discusses the relationship between the marketing mix and digital marketing promotion. Researchers observed that the marketing mix and digital marketing promotion have an effective role in supporting progress in the business unit that is the object of research. The purpose of this study is to identify the app...
With the rapid development of information technology, the wave of digitaliza-tion has profoundly changed the marketing landscape. Traditional marketing channels are facing challenges, and emerging digital marketing channels such as search engine marketing, social media marketing, content marketing, email marketing, and...
In the digitalization of marketing, digital marketing tools are the best way to advertise and promote the products and services. In the context of events and festival, digital media is better than traditional media to promote the events using digital marketing tools such as social media networks, content marketing, sea...
Digital marketingeconomics and businesssocial sciencesDigitalization
Olga Makushok · Yuriy Tsymbalyuk · Vasyl Andrusiak
The article analyzes key factors of introduction and realization of digital marketing technologies into economic activity of business entities. The relevance of research is determined by the fact that in the modern world digital technologies are one of the decisive factors of successful promotion in practically any sph...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Digital Marketing is product marketing through digital media, while conventional marketing uses traditional media such as print, television and radio. The majority of MSMEs in Cikandang Village choose to use these two promotional systems, especially for culinary products because they are considered more effective. This...
Renil Septiano · Laynita Sari · null Marwan · null Yulasmi · y 1 más
This study was conducted to analyze the influence of digital marketing on purchase decisions, both directly and indirectly with the mediation variables of Relationship Marketing on prospective car buyers in South Sumatra. The Structural Equation Modeling (SEM) process is carried out using SmartPLS. The results empirica...
The 21st century is an era of high-speed wireless information dissemination, and new media dominated by network media and mobile phone media have shown a spurt in development. Social media is creating new ways of communication between fans, athletes, teams, and sponsors. Mobile technology is also changing the way fans...
Digital information technology means to promote the transformation and upgrading of technical product marketing of coal mining enterprises. Based on the background of digital information age, this paper analyzes the current situation and challenges of the coal mine technology product market, expounds the importance and...
Micro and Small Enterprises (MSEs) often face challenges in marketing performance due to a lack of innovation, adaptability, and appropriate strategies to cope with increasingly fierce competition. Limited resources and knowledge hinder many MSEs from effectively utilizing digital technology to reach a broader market....
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