Buscador de Tesis y publicaciones académicas

Guest Editorial: A special section on digital marketing

Hatice Kizgin · Anabel Gutierrez Mendoza · Bhavini Desai · Delia Vazquez · y 1 más

Online Brand Communities and Loyalty Intentions

Wilson Ozuem · Michelle Willis

Experimental comparison of content types of digital nomads and traditional influencer marketing in tourism

Christou, Evangelos

This study examined "How does the influence of digital nomads compare with traditional influencer marketing in terms of perceived trust, authenticity, and audience impact.

Analysis of trends and prospects for the development of digital marketing technologies in the context of global digitalization of business

Autoría no especificada

В условиях когда цифровые технологии становятся частью повседневной жизни человека, бизнес не может игнорировать цифровое пространство как эффективную площадку взаимодействия с действующими и потенциальными потребителями. Цифровой маркетинг позволяет с высокой точностью отслеживать поведение и привычки пользователей и...

Digital Marketing sebagai Solusi Pengembangan Usaha Kripik Gadung di Desa Made Jombang

Rohmat Hidayat · Siti Nur Qomariyah · Abdul Aziz · Achmad Irfan Nurdiansyah · y 5 más

Digital marketing is a strategic approach that utilizes digital media and internet technology to promote products, services, or brands to specific target audiences. Its main objective is to achieve business goals such as increasing brand awareness, generating leads, and boosting sales through various digital platforms....

Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention

Yuk-Ming Tang · Yui-yip Lau · Uen Lam Ho

Interior design industries have evolved to adopt advanced digital and interactive virtual reality (IVR) technologies for promotion. Marketing using a platform with a virtual interior design feature is an approach that enables not only the building up of a positive image for an interior design firm but also allows custo...

Future of online marketing: Consumer Recommendations

Mallo, Angelina · Vincze, Mira

The purpose of this thesis is to research how consumer recommendations can be used in terms of marketing and sales purposes in the Fast Moving Consumer Goods sector. Due to technological changes and a shift from traditional to digital marketing, the way of communicating to the audience has changed. Consumer recommendat...

Marketing development of SMEs assisted by Lazismu Bandongan with digital marketing

Ika Hermeining Normawati · Nayunda Gunawan Saputri · Lina Wahyu · Dyan Ihza Mahendra · y 2 más

Ngepanrejo Village is one of the villages in the Bandongan District which has 1,931 Micro, Small and Medium Enterprises (MSMEs) and 800 of them are registered in Ngepanrejo Village. However, MSMEs in Ngepanrejo Village which are home industries, especially traditional food such as criping lenteng and peanut crackers do...

PEMANFAATAN CONTENT DIGITAL MARKETING SEBAGAI UPAYA ANTISIPASI PENURUNAN BISNIS PASCA PANDEMI COVID-19

Asnita Putri Syafrizal · Dety Mulyanti

AbstrakPandemi Covid-19 yang terjadi 2 tahun lalu mengakibatkan penurunan bisnis yang signifikan pada usaha-usaha masyarakat. Sebagai upaya mengatasi penurunan bisnis tersebut, beberapa UMKM mulai merambah pemasaran produk secara digital. Hal ini juga dilakukan oleh UMKM Kripik Balado Henny yang melakukan pemasaran pro...

ANALYSIS OF DIGITAL MARKETING STRATEGY IMPLEMENTATION USING THE SOSTAC MODEL APPROACH AT MAKASSAR STATE UNIVERSITY

Burhanuddin Burhanuddin · Nurul Fadilah Aswar · Muh. Al Fatah Arief Putra

Abstract: This study analyzes the implementation of Makassar State University's (UNM) digital marketing strategy using the SOSTAC Model approach, which encompasses six strategic elements: Situation, Objectives, Strategy, Tactics, Action, and Control. Using a descriptive qualitative approach and triangulation methods, d...