Buscador de Tesis y publicaciones académicas

Digital Ecosystem Adoption pada UMKM: Peran Social Media Marketing dan QRIS (Payment Technology) dalam Mendorong Produktivitas UMKM

Puput Arisna · T.M. Riyan · Ilham Juliwardi · Noval Suhendra · y 4 más

Perkembangan teknologi digital telah membentuk ekosistem bisnis baru yang mendorong UMKM untuk mengadopsi berbagai platform digital dalam aktivitas operasionalnya. Konsep digital ecosystem adoption pada UMKM tercermin melalui pemanfaatan Social Media Marketing sebagai strategi promosi berbasis digital serta implementas...

EFFECTS OF VIRTUAL HUMAN ON TOURISM MARKETING IN DIGITAL TOURISM CONTEXT

Xu Huimin · Kim Juran

Marketing in the future company

Edoardo Magnotta

Analyzing the Applications and Implications of Current Emerging Technologies on Digital Trends

Samuel Genaro · Hafizah Rifiyanti

Advances in internet technology and social media have enabled direct and interactive consumer-business interactions via digital platforms. However, there is still a large gap in understanding the challenges and limitations that businesses face in effectively adopting this technology. This study aims to comprehensively...

Analisis Pengaruh Transformasi Digital pada Inovasi Strategi Pemasaran Perguruan Tinggi Swasta (PTS)

Gede Yudha Anugerah Pratama · Ni Komang Prasiani · Gabriella Rosemary Sulistio

Background: Digital transformation in Private Higher Education Institutions (PTS) has become an important factor in increasing marketing strategy innovation, expanding institutional appeal, and strengthening engagement with prospective students. Objective: This study aims to explore the factors that drive and inhibit t...

Empirical Analysis of Digital Marketing on the Purchasing Habit of Conservative Digital Users of Common Social Media

Mohammed Saleh · Zara Bukar Mustapha · Bitrus Kolo Ndirmbitah

This study examines how digital marketing affects conservative social media users' shopping choices. A 2023 Google questionnaire collected data on ease of use, convenience, consumer intention, security concerns, and uncertainty. Structural Equation Modeling (SEM) was used to evaluate the data. Digital platforms and e-c...

A STUDY ON DIGITAL MARKETING STRATEGIES OF THE EDUTAINMENT SECTOR: A CASE STUDY OF GIGGLE TOWN

Khalil, Adnan · Khan, Raza · Rashid, Sarah

With the growth of the edutainment industry, developing countries in Asia have seen a significant increase in this sector in recent years. Although Pakistan has been a latecomer to this emerging industry, it faces challenges in effective marketing strategies, limiting its appeal to potential customers. The concept of e...

Google Adwords- Fundamentals & Importance

Swapna N.S

Digital Marketing is winning the hearts of both businesses and customers in India. A business uses Digital Marketing for competitive advantage and customers prefer the same because it is handy. There are several companies in India that are successfully running Digital advertising campaigns as their marketing strategy....

ANALISIS PENGARUH DIGITAL MARKETING TERHADAP PENDAPATAN UMKM DI KOTA BOYOLALI

Agung Fadhila Putra · Eni Setyowati

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian Indonesia, khususnya dalam menciptakan lapangan kerja dan meningkatkan kesejahteraan masyarakat. Penelitian ini bertujuan untuk menganalisis pengaruh pendidikan, digital marketing, modal, dan pinjaman terhadap pendapatan UMKM. Metode yang...

Expanding Into A Digital Space: Incorporating Digital Media Into An Integrated Marketing Plan To Increase Engagement And Exposure For A Local Non-Profit

Kleean, Jessica

An in-depth look at the transition in the marketplace from a print-based to a digital platform. This transition is explored through both a theoretical and an applied aspect, in hopes of creating a full picture of this transition- specifically in regards to nonprofit organizations. The theoretical aspect is based in stu...