Buscador de Tesis y publicaciones académicas

Emerging Markets and Evolving Strategies: The Role of Digital Marketing in Startups Across Tier-II and Tier-III Cities in India

Sarsare, S. M. · Agale, S.V · Kalam, P.G.

The digital revolution in India has transformed the way businesses operate, particularly in the context of start-ups. With the proliferation of internet services since the launch of Jio in 2016, Tier II and Tier III cities have emerged as promising markets for digital marketing. This paper explores the classification o...

Challenges to Marketing in Digital India

Aswin Palliath

In the last few years, the world has transitioned into a very digital environment. Not just the magazines and books and newspapers, many of our daily tasks such as banking transactions and office meetings have become online. Because of the rise of the digital age, it just seems right to invest in a digital campaign. Ev...

Marketing Communication of Sports Organizations on Social Networks

Josef Voráček · Tomáš Ruda · Natálie Tauchenová

Digital marketing maturity and ICT-based marketing capabilities in Indian tourism and hospitality organizations

Dinesh Dhankhar

Technology Driven Marketing Research in a Digital World: Implications for the Role and Scope of Marketing Research

Anothai Ngamvichaikit

Creative Real Estate Marketing Strategies: Enhancing Buyer Engagement through Digital Innovation and Experiential Approaches Background and Need for Innovative Marketing

Zwayyed, Zena

Digital marketing practices, content management strategies and employee marketing engagement: Basis for green branding framework

Dfezie Torres-Tipan

An analysis of mobile marketing trends within the broader scope of digital marketing

Rajeev Kumar · Abhimanyu Upadhyay

Digital marketing among DOT accredited hotels in Camarines Sur: Basis for marketing plan

Jessa Brioso · Noelah Mae Borbon

Cross-Media Marketing Strategies

Bernd W. Wirtz · Philipp Nitzsche · Linda Mory