Buscador de Tesis y publicaciones académicas

DIGITAL MARKETING AS A MODERN CONCEPT OF MARKETING MANAGEMENT OF ENTERPRISES

Nataliia Trushkina

Model Pemasaran Digital sebagai Inovasi Pemasaran Produk Usaha Mikro Kecil dan Menengah

Susiyanto Susiyanto · Nunung Nurnilasari

Digital marketing is used to acquire customers, generate leads, promote brands, retain customers, increase the number of products sold, and ultimately increase profits economically. Digital marketing gives buyers access to all information about products and allows them to make buying and selling transactions online. In...

STRATEGIC MANAGEMENT OF MARKETING AND ECONOMIC EFFICIENCY OF RESOURCE-SAVING AGRICULTURAL ENTERPRISES IN THE CONTEXT OF MOTIVATIONAL RISKS AND DIGITALIZATION

Volodymyr Pysarenko · Tetiana Kolesnyk · Nadiia Bahan · Ihor Palchyk

In the current conditions of economic instability, increased competition and the growing role of digital technologies, agricultural enterprises are facing new challenges in the field of marketing and resource conservation. The study is aimed at developing a strategic approach to marketing management, which allows to in...

Digitaalinen markkinointi ja sosiaalinen media liiketoiminnassa

Nykänen, Jonna

Tämä opinnäytetyö käsittelee digitaalista markkinointia ja käy läpi digitaalisen markkinoinnin eri välineitä keskittyen syvemmin sosiaaliseen mediaan. Tavoitteena on avata muutamia yleisimpiä digitaalisen markkinoinnin välineitä ja luoda lukijalle peruskäsitys mitä digitaalinen markkinointi pitää sisällään. Opinnäytety...

The end of marketing as usual: ‘be social: be digital’

Autoría no especificada

Gamification in digital marketing and marketing communication

Autoría no especificada

Применение геймификации в современном маркетинге является ключом к успешности продвижения новых атрибутов в интернете.

PENGARUH IMPLEMENTASI STRATEGI CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT DI ERA DIGITAL MARKETING (Studi Kasus Pemasaran Omni Channel Pada PT. Guardia Teknologi Indonesia/Jubelio)

HAYFA IZZAT FARIHA, .

ABSTRAK Hayfa Izzat Fariha, 2020; Pengaruh Implementasi Strategi Content Marketing Terhadap Customer Engagement di Era Digital Marketing (Studi Kasus Pemasaran Omni-Channel Pada PT. Guardia Teknologi Indonesia/Jubelio). Karya Ilmiah, Jakarta: Program Studi DIII Manajemen Pemasaran, Fakultas Ekonomi, Universitas Negeri...

Using Social Media Marketing to Improve Marketing Performance: the Role of Digital Customer-Centric Intimacy Capability

Hasibuan, R. R. (Reza) · Suliyanto, S. (Suliyanto) · Novandari, W. (Weni)

Purpose: This study clarifies the gap in research on the impact of social media marketing on marketing performance in the hospitality industry. This study advances the understanding of effective digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) in the aesthetic healthcare sector and offers p...

Digital marketing practices: trends and challenges for the tourism industry

Başer, Gözdegül

Turizm endüstrisi, teknolojideki hızlı gelişen dijital ve akıllı uygulamalar nedeniyle, sunulan hizmetlerde büyük bir değişiklikle karşı karşıyadır. Dijital pazarlama birçok operasyon türünü değiştirmekte ve birçok hizmeti etkilemektedir. Bu araştırma, turizm endüstrisi için dijital pazarlama ile ilgili bazı trendleri...

Pemberdayaan UMKM Desa Mulyasari melalui Pelatihan Branding dan Pemasaran Digital Berkelanjutan

null Hendri Sucipto · null Muhammad Syaifulloh · null Nur Khojin · null Slamet Bambang Riono · y 2 más

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting rural economic development, but they still face challenges in developing brand identity, improving marketing communication, and utilizing digital media consistently. Changes in consumer behavior toward digital channels require MSMEs not on...