Buscador de Tesis y publicaciones académicas

A Study On Digital Marketing and It's Impact on E-Business

Sanskriti Agarwal

This study examines the transformative shift from traditional to digital marketing in response to the growing influence of technology and the internet on consumer behavior and business strategies. It delves into various forms of digital marketing, including social media and search engine marketing, highlighting their i...

Digital Marketing in Tourism and Hospitality

Richard George

This chapter discusses how digital marketing and social media marketing are used to promote tourism and hospitality product-offerings. It begins by looking at definitions of digital marketing and then discusses how the internet and social media have transformed tourism and hospitality marketing practice. Next, the main...

The Impact Of Digital Marketing On The Income Of Micro, Small And Medium Enterprises (MSMEs)

Wahyu Haryadi · Sri Utami Ady · Nur Sayidah

The use of digital marketing is an efficient means to open new marketing channels for MSME products. The purpose of this study is to fill the gap in previous research by analyzing the impact of digital marketing on the income of micro, small and medium enterprises (MSMEs) in Sumbawa Regency. This type of research is a...

SOSIALISASI DAN PELATIHAN DIGITAL MARKETING PRODUK UMKM DI DESA PUCANGGADING BANDAR KABUPATEN BATANG

Hasnan Afif · Anik Rahmawati · Imtiyaz Farras Mufidah · Jamal Jamal

This community service report aims to disseminate information about digital marketing for MSME players. This community service report aims to disseminate information about digital marketing for MSME players. This was carried out by the community service team in Pucanggading Village, Bandar District, Batang Regency, Cen...

The digital market and the main objectives of digital marketing

Autoría no especificada

Digital customers

Alan Charlesworth

Manajemen Penerapan Digital Marketing pada Ice Cream Momoyo di Kota Bandar Lampung

Rizka Komariah

Digital marketing is a marketing strategy used in a business in providing goods, services and services using technological devices and the internet in its promotional treatment. Digital marketing is currently trending and widely used in business, there are even some businesses that only use digital marketing in their p...

Digital Marketing Strategies of Tata Group: An Empirical Study on Brand Visibility, Customer Engagement, and Purchase Behaviour

Rashmi Sinha · Abhay Kand

Digital marketing has revolutionized marketing practice in every industry. Businesses have continued to utilize digital marketing tools to enhance their visibility in the market, create meaningful relationships with their customers and improve the overall business performance. This paper examines the digital marketing...

Strategi Digital Marketing (@Mawarweddingservice) dalam Meningkatkan Konsumen Melalui Media Sosial

Balqiis Syabha Dibha · Satya Indra Karsa

Abstract. Mawar Wedding Service is one of the wedding organizers in the city of Bandung that provides services for potential customers who need help in carrying out their weddings. With so many wedding organizers in the city of Bandung, Mawar Wedding Service uses digital marketing to promote their services to attract t...

Availability and utilization of digital marketing tools among fresh African catfish marketers in Omambala Region of Anambra State, Nigeria

Ifeanyi Innocent Nwoye · Onyinyechukwu Hope Onubogu · Ifeanyi Emmanuel Uzochukwu

This study examined the availability and utilization of digital marketing tools among fresh African catfish marketers in Omambala region of Anambra State, Nigeria. Frequency count, percentage, mean score and multiple regression analysis were used to analyze the data collected from 120 respondents. Social media marketin...