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Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu investigación y descarga los que son de acceso libre.

126.528 resultados para «marketing digital»

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Artículo 2021 Acceso abierto Revisado por pares

Digital Marketing in Strategic Management in the Field of the Tourism

Fedoryshyna, Larysa · Halachenko, Oleksandr · Ohiienko, Alona · Blyznyuk, Andrii · y 2 más

The main aspects of using digital marketing tools in strategic management in the field of tourism have considered in the article. The study proved that the marketing strategy of the tourist enterprise is a determining factor in the choice of the main sales channels in the Internet environment. The article highlights th...

ZA3040-5185 portfolio investment economics and business social sciences
  • University of Tehran
  • English
  • DOI: 10.22059/jitm.2021.80735
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Other 2025

Estratégias de marketing digital para ONGs : digital marketing strategies for NGO

Vilseque, Tatiane

Resumo : Com o aumento das organizações não governamentais (ONGs) a partir dos anos 90, houve também um aumento na disputa entre essas entidades sociais pela atenção dos patrocinadores, sendo assim as ONGs começaram a utilizar o marketing para divulgar seus projetos e conquistar mais apoiadores. Considerando isso, este...

media and communications social sciences Marketing na internet Organizações não-governamentais
  • Brazil
  • Português
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Artículo 2013 Revisado por pares

Digital Marketing Tools Applied to the Academic Library

Amada Marcos

Digital marketing is not a new type of marketing but refers to conventional marketing implemented via new tools based on information technology. It is important to combine these new approaches to marketing with the formats and methods which have proved effective over the years. Indeed, the joint use of on-line and off-...

  • Elsevier BV
  • DOI: 10.2139/ssrn.2287880
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Artículo 2023 Revisado por pares

SOCIAL MEDIA STRATEGY ADOPTION FOR BOOK MARKETING PERFORMANCE IN NIGERIA: A CONCEPTUAL FRAMEWORK

null Abdulrasheed Adebola Afolabi · null Izzal Asnira Zolkepli

To ensure business growth, book publishing enterprises must explore and exploit available marketing opportunities. Towards this end, the adoption of digital marketing has become a common feature in book publishing houses across the globe. In the developing country of Nigeria, previous studies have established the adopt...

  • Universiti Malaysia Sabah (UMS)
  • DOI: 10.51200/jkob.v11i.4398
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Artículo 2022 Acceso abierto Revisado por pares

IMPLEMENTASI DIGITAL MARKETING UNTUK MENINGKATKAN TRANSAKSI PENJUALAN PADA USAHA BERSAMA MUTIARA

null Anggalia Wibasuri · null Fitria · null MS Hasibuan · null Suwandi

The Joint Business Group (KUB) “Mutiara” has a business in processing filter material into several products such as caps, bags, clothes and slings. Determination of selling prices and marketing (marketing) is a problem faced by KUB Mutiara. The determination of the selling price only takes into account wages without re...

9. Industry and infrastructure economics and business social sciences 8. Economic growth
  • Bajang Institute
  • DOI: 10.53625/jabdi.v1i8.982
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Artículo 2025 Revisado por pares

INTERNET MARKETING IN THE CONTEXT OF THE DIGITAL TRANSFORMATION OF THE BUSINESS ENVIRONMENT (PART 2)

Lidiya V. Rudakova

The article reveals that in the growing digitalization of society, Internet marketing is an important element of any business strategy, offering effective and targeted ways to reach an audience and attract attention. It is revealed that one of the key aspects of Internet marketing is online advertising, its main tasks...

economics and business social sciences
  • The publishing house - SCIENTIFIC LIBRARY
  • DOI: 10.36871/ek.up.p.r.2025.12.02.025
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Artículo 2024 Acceso abierto Revisado por pares

Strategi Konten Marketing pada Media Sosial Instagram sebagai Strategi Pemasaran Digital Sate Taichan Senayan

Dexi Triadinda · Netti Nurlenawati · Maulana Sanderson Pasaribu

This research aims to identify and analyze the content marketing strategies implemented by Sate Taichan Senayan in facing intense competition on the Instagram platform. The research method uses a qualitative approach by collecting primary data through interviews and direct observation of the owner of Sate Taichan Senay...

economics and business social sciences
  • IPM2KPE
  • DOI: 10.31539/jomb.v6i1.7450
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Other 2026 Acceso abierto

Smart Digital Marketing Strategies to Help Small Businesses Grow Faster

Matebiz Pvt. Ltd.

Scale your brand visibility with Matebiz, delivering the best digital marketing services for small business designed to generate real leads and online growth. We are based in India while delivering SEO services and PPC advertising and social media marketing and website conversion optimization services to clients throug...

economics and business social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.19229703
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Tesis de maestría 2018 Acceso abierto

Proposta de modelo de ddoção de marketing digital pelas startups portuguesas

Teixeira, Sérgio Tiago Cunha

Este trabalho visa estabelecer a ponte entre a utilização do marketing digital por parte das startups portuguesas e os modelos de adoção de Tecnologias de Informação - TI. Para tal, foi realizada uma análise aprofundada à literatura científica existente sobre os vários modelos de adoção de TI e, com base no conheciment...

economics and business social sciences
  • Portugal
  • Portuguese
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Capítulo de libro 2024 Revisado por pares 1 cita

Digital Channels Improve Promotion and Communication Campaigns

Lázaro Florido-Benítez

Abstract The use of digital channels to promote products and services is experimenting with an unprecedented boom in promotion and communication marketing campaigns; airports such as Los Angeles (IATA: LAX) in the United States, Orlando International (IATA: MCO) in the United States, Schiphol Amsterdam (IATA: AMS) in t...

economics and business social sciences
  • Emerald Publishing Limited
  • English
  • DOI: 10.1108/978-1-83608-082-420241007
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