Buscador de Tesis y publicaciones académicas

Artículo 2021 Acceso abierto Revisado por pares 5 citas

Does Influencer Marketing Really Improve Sustainable Brand Awareness and Sales?

Nadia Ferina · Gede Sri · Luh Putu

The disruption era has pushed all business activities to move to digital. The emergence of these digital activities also made many brands try to maintain their existence by increasing digital marketing activities, one of which is influencer marketing. The use of this influencer technique is on the rise, but it is also...

economics and business social sciences 12. Responsible consumption

• Politeknik Negeri Bengkalis
• DOI: 10.35314/inovbiz.v9i1.1889

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Artículo 2024 Acceso abierto Revisado por pares 1 cita

Implementasi Interaksi Simbolik dalam Strategi Komunikasi Pemasaran (Studi Kasus Divisi Copywriter Sevenads Indonesia)

James Cahyadi · Muhammad Adi Pribadi

Nowadays, communication has become a very easy activity with the help of the internet. Instagram as a social media, is the most popular by the world community, from ordinary people to companies. Companies utilize Instagram media as a means of promotional activities or known as digital marketing, through creative conten...

media and communications social sciences

• Universitas Tarumanagara
• DOI: 10.24912/ki.v3i2.30170

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Artículo 2022 Revisado por pares

ANALISIS STRATEGI DIGITAL MARKETING TOKO SEPATU VENTELA PATROBAS WARRIOR LRUSH FOOTWEAR KARAWANG

null Elsa Fardila · null Citra Savitri · null Syifa Pramudita Faddila

Penyebaran Wabah Pandemi COVID-19 di Negara Indonesia yang semakin cepat memang merubah Interaksi antara Bisnis dan Pelanggan, berkepanjangan memaksa Lrush Footwear Karawang merubah pola pemasaran dari pemasaran konvensional offline menjadi pemasaran online. Penelitian ini dilakukan dalam rangka membantu Mengoptimalkan...

media and communications social sciences

• Universitas Buana Perjuangan Karawang
• DOI: 10.36805/bi.v6i2.2366

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Artículo 2020 Acceso abierto Revisado por pares

ISSUES OF USING THE OPPORTUNITIES OF ETHNOGRAPHIC TOURISM IN THE ARAL REGION: PROBLEMS AND PROSPECTS

Autoría no especificada

Proposed methodological approaches of transforming traditional marketing strategies into digital marketing strategies that allows effective activities in the B2B market by analysing methods of using digital marketing strategies in the development of B2B food production market.

2. Zero hunger economics and business social sciences

• Uzbekistan Research Online
• DOI: 10.51348/campse0008

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Other 2010 Acceso abierto

A importância do marketing direto e do marketing de relacionamento na gestão moderna de canais de venda direta

Carvalho Junior, Alencar de

Este trabalho apresenta como objetivo de estudo destacar a importância do marketing direto e também, do marketing de relacionamento

Administração de empresas economics and business social sciences Marketing de relacionamento

• Portuguese

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Other 2026

PLAN DE MARKETING CENTRADO EN PROPUESTA DE VIAJES A VENEZUELA Y LA INFLUENCIA DEL MARKETING TURÍSTICO EN EL DESCUBRIMIENTO DE NUEVOS DESTINOS

Napoli Esteban, Valentina

Trabajo de Fin de Grado que estudia el marketing turistico y la influencia del marketing digital en el descubrimineto de nuevos destinos para viajar.

marketing digital User experience marketing turistico Viaje

• Universidad Rey Juan Carlos
• Spain
• Spanish; Castilian

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Artículo 2026 Acceso abierto Revisado por pares

Digital Competence and Strategic Agility With Market Orientation Mediation on Sustainable Marketing Performance Among MSMEs

M.E. Yuni Rahayu · Tri Hadi Sulistyanto

This study examines the influence of digital competence and strategic agility on sustainable marketing performance through the mediating role of market orientation among Micro, Small, and Medium Enterprises (MSMEs) in Purwakarta, Indonesia. Grounded in Market Orientation Capability Theory, the study explores how organi...

economics and business social sciences

• Awatara Publisher
• DOI: 10.61434/dfame.v4i2.357

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Artículo 2024 Revisado por pares

Digital Marketing Strategy Through Social Media at Arunika Eatery, Kuningan

null Sudiana Wachyudi · null Widia Ningsi · null Gina Aulia Salsabila

Each business has its marketing strategy. In the digital era, utilizing social media become part of the marketing strategy that every single business has used. Through social media, businesses can reach out to various types of customers and decide who will be their customers. This study aims to find out how digital mar...

economics and business social sciences

• Institut Teknologi dan Bisnis Semarang
• DOI: 10.54066/ijmre-itb.v2i3.1836

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Artículo 2023 Acceso abierto Revisado por pares 5 citas

CONCEPTUAL LEVEL STRATEGY RECOMMENDATIONS FOR UNDERSTANDING MARKETING COMMUNICATION EFFORTS IN DIGITAL CONSUMPTION CULTURE WITH NEUROSCIENCE TECHNIQUE

Ömer Kürşad TÜFEKCİ · Ferdi AKBIYIK

The increasing complexity of marketing communication efforts in digital consumption culture requires a deeper understanding and measurement of their impact. Neuroscience techniques have become essential in this regard, and this paper proposes conceptual level strategy recommendations for understanding marketing communi...

Social sciences (General) H1-99 H economics and business

• Mehmet Akif Ersoy Universitesi Iktisadi ve Id...
• DOI: 10.30798/makuiibf.1282255

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Tesis de maestría 2025 Acceso abierto

Digital cultural marketing on Instagram

Mrčela, Luka

Today’s society is characterized by the impacts of multiple levels of convergence. This has led to a profound change in the distribution of roles between producers and consumers of cultural goods. The present thesis aims at exploring how this paradigm shift impacts the digital cultural marketing of two cultural institu...

cultural marketing social media experience society digital marketing

• Universität Klagenfurt. Fakultät für Sozialwi...
• Austria
• English

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