Buscador de Tesis y publicaciones académicas

Pengaruh Digital Marketing dan Customer Relationship Marketing Terhadap Loyalitas Konsumen Pulma House Medan

Chantika Mayzira · Hery Syahrial

This research aims to determine the influence of digital marketing and customer relationship marketing on consumer loyalty at Pulma House Medan. This type of research is quantitative with an associative approach. The data used is primary data or questionnaires and the data analysis method uses SPSS 25. The population i...

Turizm işletmelerinde dijital pazarlama yöntemlerinin yeri ve önemi = The place and importance of digital marketing in tourism businesses /

İpek, Ramazan, 1994- author 243407 · Şen Demir, Şirvan, 1969- thesis advisor 35482 · Süleyman Demirel Üniversitesi. Sosyal Bilimler Enstitüsü. Turizm İşletmeciliği Anabilim Dalı. 11373 issuing body

Due to the Internet technology coming into people's lives, lots of changes has happened in the World. Marketing science has also kept pace with these changes and by time, it can be seen that marketing tools started to become digital. As it is in other sectors, tourism sector is also benefiting from these digital tools....

As mídias sociais e o papel dos profissionais de marketing na era digital

Carlos Rodrigo Barbosa Da Silva · Marco Aurélio Oliveira Santos · Francisco Igo Leite Soares · Maria da Luz Duarte Leite Silva · y 3 más

O marketing, com o passar do tempo, foi evoluindo e se adaptando às novas tecnologias que surgiram, e dessa forma surgiu o marketing digital, que atualmente tem grande influência sobre os consumidores. Este trabalho tem como objetivo mostrar como a literatura tem apresentado os profissionais que atuam com o marketing d...

Enhancing marketing strategy knowledge of Pejengkolan Village farmer group through digital marketing

Akhmad Syukron · Atun Yulianto · Nani Purwati

Farmer groups are an important initiative in developing farmers and supporting the government in accelerating the development of the agricultural sector. The Pejengkolan Village Farmers Group not only functions as a place to exchange knowledge in the agricultural sector but also as a center for productive activities fo...

Digital Marketing as a Marketing Communication Strategy

Rizaldi, A · Margareta, F · Simehate, K · Hikmah, S N · y 2 más

Digital marketing is a strategy that is quite impactful to increase the number of consumers in the organic fertilizer business sector in an era like today. The purpose of this research is to analyze the marketing strategy of organic fertilizers and the increase in the number of consumers. The research method used was e...

Bridging the Theory and Practice of Digital Marketing from Interactive Marketing Perspective: A Historical Review

Ayşegül Sağkaya Güngör · Tuğçe Ozansoy Çadırcı

Preserving Heritage, Embracing Digitalisation: Modern Marketing Strategies for Malaysian Traditional Craft Businesses

Siti Nur Izaura Bt Mohd Razis

The traditional craft sector in Malaysia is a significant nexus of entrepreneurship, artistic expression, cultural legacy, and regional economic growth. The knowledge and skills passed down through the generations are embodied in traditional crafts like batik, songket, weaving, wood carving, ceramics, metalworking, rat...

NEW TRENDS IN TOURISM DESTINATION BRANDING BY MEANS OF DIGITAL MARKETING

Parlov Natalija · Perkov Davor · Sičaja Željko

AbstractContemporary business is largely based on digital information. Traditional media forms lose battle in a new global surrounding. Therefore, knowing specific terminology and postulates of new conditions in the digital information market is essential. Globalization is an inevitable process overtaking all economic...

Digital marketing communications in branding agricultural products

Olena Afanasieva

The article presents a comprehensive scientific study of the theoretical and applied aspects of digital marketing communications in the branding strategies of leading agricultural enterprises in Ukraine. The author argues that, in the context of global digitalization, traditional approaches to promoting agricultural pr...

Enhancing Sales Performance in Henan’s Media Industry through the Synergy of Digital Marketing and AI

Zhao Weiguang, Johar MGM, Ali Khatibi, Jacquline Tham, S. M. Ferdous Azam

This study examines how digital marketing and artificial intelligence (AI) can improve sales performance in the media industry of Henan Province, China. As the market undergoes rapid digital transformation, understanding the role of these technologies in driving sales is crucial for maintaining competitiveness. The res...