Buscador de Tesis y publicaciones académicas

Determining Factors Impact the Intention to Use E-Commerce In SMEs´ Retail Sector of Quevedo City, Ecuador

Guillermo Remigio Angamarca Izquierdo · Luis Edwin Chimborazo Azogue · Harold Elbert Escobar Terán · Josselin Denisse Angamarca Montalván · y 1 más

Objective: This research investigates the elements that influence retail SMEs in Quevedo, Ecuador, to adopt electronic commerce (UI) and digital marketing (DM). The study aims to understand the factors affecting the intention to use e-commerce and digital marketing by applying the UTAUT2 model and PLS-SEM as theoretica...

AI in customer experience and digital marketing: a bibliometric and thematic review (2004–2025) with sensory marketing lens

Yahia Mouammine

Digital Transformation in Retail

Theresia Mennekes

The Digital Divide and Status of Sub-Saharan Africa: Marketing in an Interdependent Global Economy

Autoría no especificada

Revolutionizing In-House Digital Marketing with End-to-End Marketing Automation Powered by AI and SaaS

Praveen Gujar · Gunjan Paliwal · Sriram Panyam

The Impact of Digital Marketing Adoption on Industrial Buyer Behavior in Manufacturing Firms

null Vaivaw Kumar Singh · null Dr. Sandeep Nath Sahdeo · null Dr. Abhay Ranjan Srivastava

Digital technology has transformed the way manufacturing firms approach marketing. Industrial buyers no longer search for suppliers as they once did. Now, they explore digital catalogs, examine company websites, and depend on analytics-driven communication to obtain the information they require. This study examines how...

Pengaruh Digital Marketing dan Customer Relationship Marketing terhadap Loyalitas Konsumen

Wulan Satriana · Hasti Pramesti Kusnara

This study aims to evaluate the extent to which digital marketing and customer relationship marketing influence consumer loyalty at PT. Muawanah Al-Ma’soem. The research employed a quantitative associative approach, with data collected through questionnaires The data testing tools used in this study consist of validity...

Strategy The Effect of Marketing and Digital Literacy Through Social Media Marketing on Visiting Decisions

Fika Septiandari · Cipto Wardoyo · Ludi Wishnu Wardana3

icient in varioThis study aims to determine the significant influence between variables, following the hypothesis in this study. This research has both theoretical and practical benefits to the world of education, especially concerning marketing strategies and visiting decisions in educational tourism. This research us...

A Study on Digital Marketing and its Impact on Consumer Purchase Decision

Dr Raja Sankaran · Akash Jain

Purpose: The study aims to examine the role of digital marketing in consumer purchase decisions and determine if consumers are aware of digital marketing and how digital channels affect their purchasing decisions.Methodology/Approach: A total of 109 people responded to an online poll. Using SmartPLS, the conceptual mod...

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Jaymitsinh, Rathod

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