Buscador de Tesis y publicaciones académicas

DIGITAL TRUST MARKETING AND PREDICTIVE PATIENT ENGAGEMENT IN THE HOSPITAL POST-PANDEMIC ERA

Nur Farida · Siti Nur Qomariah · Khairul Azmi Abd Kadir

Background. Hospital marketing management has shifted significantly in the digital era, particularly after the COVID-19 pandemic, where patients increasingly rely on online information, social media credibility, and digital trust before choosing healthcare services. However, previous studies predominantly focused on tr...

A Study on Artificial Intelligence and Digital Transformation in Insurance Marketing

null S. Karpakam · null M. Jeeva, Surya

Artificial Intelligence (AI) and digital transformation have revolutionized the insurance industry by enhancing operational efficiency, customer engagement, and marketing effectiveness. The integration of AI technologies such as machine learning, chatbots, predictive analytics, and automated claim processing has signif...

Pembuatan Konten dan Digital Marketing sebagai Upaya Peningkatan Pemasaran Produk UMKM Kecamatan Danau Teluk

Ulfa Khaira · Tri Suratno · Yolla Noverina · Zainil Abidin · y 1 más

Kerupuk ikan Mursida dan kelompok usaha bersama (KUB) Mayang Mangurai merupakan usaha mikro kecil dan menengah (UMKM) yang ada di Kota Jambi tepatnya di Kecamatan Danau Teluk. Kedua UMKM memiliki kendala jangkauan pemasaran produk yang masih sebatas ruang lingkup Kota Jambi, belum memiliki media sosial sebagai media pr...

Estágio na empresa: A Lista Digital

Vieira, Gustavo dos Santos

O marketing digital é um domínio dinâmico e em constante evolução que utiliza tecnologias digitais e plataformas online para promover produtos, serviços e marcas junto de um público global. Na era digital, as empresas de todas as dimensões estão a adotar estratégias de marketing digital para chegar aos seus clientes-al...

The Use of Digital Content in Increasing Consumer Awareness and Interest Towards Electric Bicycles: A Digital Marketing Approach

Fahrizal, M. (Meizi) · Diah, J. M. (Januardi) · Herdiansyah, D. (Dedi)

In efforts to promote environmentally friendly products like electric bicycles, digital marketing strategies continue to evolve to meet the informational and persuasive needs of potential consumers. This study aims to investigate the impact of digital content usage on increasing consumer awareness and interest in elect...

Ethical Digital Marketing in Practice: Consumer Trust, Privacy, and Responsible AI

Krishna Joshi

As digital commerce evolves, consumers have become more conscious and connected, demanding greater accountability from brands at every digital touchpoint. This paper explores the challenges and best practices of ethical digital marketing, offering actionable insights for marketing, branding, and digital media professio...

Digital Customer Acquisition

Ratan, Dinesh

Evolutionary changes in technology compel the organization to adopt innovative digital customer acquisition. However, more research is needed to obtain adequate knowledge. Therefore, the study aims to understand digital marketing in customer acquisition better. It applies a qualitative strategy, considering subjectivis...

Making use of digital methods to study influencer marketing

Prince Chacko Johnson · Christian Sandström

Ψηφιακό marketing. Μια εμπειρική μελέτη για τις επιπτώσεις των τηλεπικοινωνιών στην Ελλάδα

Φούρκας Konstantinos · Fourkas Konstantinos

Σκοπός της παρούσας μελέτης ήταν να διερευνήσει την επίδραση του ψηφιακού μάρκετινγκ στις οικονομικές επιδόσεις και την οργανωτική απόδοση τριών εταιρειών κινητής τηλεφωνίας στην Ελλάδα: Nova, Vodafone και Cosmote. Διενεργήθηκε έρευνα σε 102 υπαλλήλους των εταιρειών για τη συλλογή δεδομένων σχετικά με τις αντιλήψεις το...

Digital Marketing as an Enabler of Sustainable Food System: The Mediating Role of Relationship Marketing

Hailemariam Kebede Gelgile · Amit Shukla