Buscador de Tesis y publicaciones académicas

Pengaruh Digital Marketing dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen Coffe Shop pada Kedai Kopi Anaqi Di Kabupaten Subang

Susi Tri Oktaviani Putri · Eman Sulaeman

This study aims to examine and analyze the effect of digital marketing and service quality on coffee shop consumer purchasing decisions. The survey was conducted at the Anaqi Coffee Shop, Subang Regency. This study uses primary data obtained from the results of distributing questionnaires to consumers of the Anaqi Coff...

RELATIONSHIP BETWEEN DIGITAL GREEN MARKETING, EASE OF APPLICATION, CUSTOMER SATISFACTION, AND CUSTOMER LOYALTY

null Catur Palupi · null Eko Budi Satoto · null Retno Endah Supeni

The era of globalization is the basis for the increasing use of mobile banking services and the demand for the application of sustainability principles in banking marketing practices, especially in the BRImo application. Green digital marketing and ease of use of applications are seen as important factors that can affe...

The Role of Artificial Intelligence in Marketing Personalization Digital Era : A Bibliometric Analysis

Muhammad Reyhan Ghazaldi · Tony Wijaya

Research Aims: This article explores the role of Artificial Intelligence (AI) in marketing digital personalization in the digital era, focusing on research trends, collaboration networks, and key topics through bibliometric analysis. Methodology: Using data from Scopus (2010–2024), 446 documents were analyzed with VosV...

Improvement of Health Independence through “Dogima” Program

Nurhasanah Nurhasanah · Faza Alameka · M Ardan · Audy Nabila Caroline · y 1 más

The partner's issues were related to environmental health and digital marketing literacy. This area often experienced floods, lacked organized waste management, and had low awareness and knowledge of domestic waste management. Besides that, the partner had an interest in cultivating ornamental plants with economic valu...

Utilizing Machine Learning for Analysing Digital Marketing's Influence on Gen-Z Travellers’ Destination Selection

Pattaraporn Warintarawej · Jariya Seksan · Nattaporn Thongsri

Digital marketing significantly influences travellers’ decision-making processes. This research aims to analyze the specific digital marketing strategies affecting Gen-Z travellers’ decisions. Machine learning techniques were employed to uncover key insights. Data were collected through a survey using a convenience ran...

Digital Media Marketing Communication at Jakarta National Monument Attractions

null Murhadi · null Nathaniel · null Nenny Wahyuni

Purpose: This study aims to (a) find digital marketing communication in Monas and (b) determine the number of tourist visits and activities at Monas attractions. Research Metods: This research uses a qualitative method approach; data is obtained through documentation, interview, and observation techniques, and then the...

Analisis Digital Marketing Menggunakan Metode Mix 4C Pada UMKM Kasab Aceh Di Wilayah Gampong Parom Kabupaten Nagan Raya

null Adria Adria · null Banta Diman · null Ida Fujari

This research analyzes the implementation of digital marketing strategies using the 4C mix method (Customer, Cost, Convenience, Communication) at Aceh Kasab UMKM in Gampong Parom, Nagan Raya Regency. The study was prompted by a shift from the traditional 4P marketing method (Product, Price, Place, Promotion) to a more...

THE IMPACT OF SOCIAL NETWORKS MARKETING ON THE COMPANY'S BUSINESS IN THE NORTHWEST OF CROATIA

Rončević, Ante · Mirt, Barbara · Skupnjak Draksic, Ksenija

The subject matter of the paper is an overview of the development of marketing, the comparison of traditional and digital forms of marketing and determining how social network marketing affects business operations of a company. Today, the companies can choose between numerous traditional and digital marketing activitie...

Leveraging digital technologies for brand promotion and communications in digital marketing strategies in the energy sector

Dalbouh Mahmud Agel Abu · Al-Husban Ahmad Mohammad · Siam Ibrahim Mahmoud · Alqudah Hamza

The purpose of the study is to determine the role of digital technologies in the digital marketing model of modern companies in the energy sector as part of establishing communications and promoting brands. The dynamics of the development of digital technologies in the world and their popularization in the strategic pl...

SOCIAL MEDIA MARKETING AND CONSUMER BUYING BEHAVIOUR: A NARRATIVE REVIEW OF DIGITAL INFLUENCE, CONSUMER ENGAGEMENT, AND EMERGING MARKETING TRENDS

Autoría no especificada