Buscador de Tesis y publicaciones académicas

The integrated marketing communication in digital environment: a case study of local radio in Yogyakarta

Maulidina Atikah Rachmawati · Subhan Afifi

The internet and the digitization of media have expanded the ability of mass media to reach the public. Radio is one type of mass media that has developed by utilizing digital technology in the internet era. The development of new technology has expanded radio's ability to reach audiences. The utilization of various in...

ЦИФРОВІЗАЦІЯ МАРКЕТИНГОВОГО МЕНЕДЖМЕНТУ: РОЛЬ ШТУЧНОГО ІНТЕЛЕКТУ В АВТОМАТИЗАЦІЇ МАРКЕТИНГУ ТА ЗАБЕЗПЕЧЕННІ СТАЛОГО РОЗВИТКУ

Autoría no especificada

In the modern conditions of the development of the digital economy, the marketing management system is undergoing an active transformation, which is associated with the widespread introduction of information and communication technologies, big data and artificial intelligence. The digitalization of marketing activities...

An analysis of American’s Eagle digital marketing strategy: from human-centered marketing to controversial advertising

Jean, Audrey

O presente estudo tem como objetivo destacar os desafios do marketing moderno através da análise da estratégia de marketing digital da marca de vestuário American Eagle e da campanha de outono de 2025. Na intensa concorrência do mercado do denim, a American Eagle distingue-se por uma estratégia de marketing centrada no...

The influence of online marketing on start-ups

Smriti Garg · Sarina Asif · Sheetal Yadav · Tanuja Kaushik

It has been proven in many studies that online marketing has played a major role in developing and shaping the future of start-ups. It is no untold truth that indeed online and digital marketing, in various forms, have and are still influencing the journey of start-ups. Owning to this, each day more and more companies...

Digital Marketing Communication for Book Publishing in Nigeria: Exploring the Role of Social Media Strategy

Abdulrasheed Adebola Afolabi · Izzal Asnira Zolkepli

Concerns have been raised about the growth of the book publishing sector in developing nations. A thread of the conversation in Nigeria centers on the expansion of the book publishing industry beyond the textbook publishing, with solutions such as exploring new markets and consolidating on current market niches coming...

From outbound to inbound marketing for a web-development company

Liukkonen, Maria

The objective of the thesis is transformation from outbound to inbound marketing of a web-development company based on social media channels. The company is called Tulikipuna and it offers web-development services, coding for web, intelligent websites solutions and software services to all kinds of corporate clients an...

A STUDY ON TRAVEL FROM TRADITIONAL MARKETING TO DIGITAL MARKETING IN INDIA 2023

Autoría no especificada

Relationship Marketing Dynamics

Robert W. Palmatier · Lena Steinhoff

Relationship Marketing Targeting

Robert W. Palmatier · Lena Steinhoff

Relationship Marketing Strategies

Robert W. Palmatier · Lena Steinhoff