Buscador de Tesis y publicaciones académicas

Marketing attributes of upper echelons and international market performance: the role of digital marketing capabilities

Agnihotri A, Bhattacharya S, Thrassou A, Yildiz H

Revisiting antecedents of consumers' perceptions towards viral marketing

Balpreet Kaur · Rishi Raj Sharma · Rama Bhardwaj

Artificial Intelligence in Marketing Analytics: A Unified Framework for Digital Marketing, Market Research, Retail, and Social Media Applications

Ms.Shubhangi A.Bhaladhare

Digital Marketing Evolution: A Bibliometric Method for Mapping the Web of Science Database

V. Kalyani · L. Durgha Devi

These days, a significant number of consumers make use of social media and other online platforms for a variety of reasons, beginning with the acquisition of information and culminating in the completion of a purchase. Marketers are devoting a significant portion of their advertising budget to digital marketing as a re...

PENGARUH DIGITAL MARKETING, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI PEMBELIAN BATIK DI E-COMMERCE TIKTOK SHOP)

Rizky Ramadhan Aprian Aditama · Nike Larasati · Mutya Paramita Pratita

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan brand image terhadap keputusan pembelian baju batik di aplikasi tiktok shop. Penelitian ini juga bertujuan untuk mengetahu pengaruh kepercayaan konsumen memediasi hubungan digital marketing dan brand image terhadap keputusan pembelian baju batik d...

Evolving Trends in Digital and Social Marketing: A Bibliometric Perspective

Ratan Kumar Behera

The fields of digital and social marketing have seen substantial transformation due to the quick changes in consumer behavior and technology, which has resulted in a rise in both industrial and scholarly applications. With a thorough review of the major subjects, significant works, top writers, and developing fields of...

The Influance Of Digital Marketing, Product Innovation, And Brand Equity On Competitive Advantage Of UMKM Sambal Dede Satoe

Nuriah Yuliati · Hamidah Hendrarini · Aisyah Putri Andini

This study was conducted at UMKM Sambal Dede Satoe in Surabaya. The high level of competition among chili sauce micro-enterprises and packaged chili products serves as the background of this research, focusing on the aspects of digital marketing, product innovation, and brand equity. The purpose of this study is to ana...

PENGARUH DIGITAL MARKETING TRAINING TERHADAP KEMANDIRIAN DAN ENTREPRENEURSHIP KNOWLEDGE CURIOSITY DIKALANGAN MAHASISWA UNWAHA

Ashlihah Ashlihah · Nailis Sa'idatur Rohmah

This study aims to determine whether digital marketing training affects the independence and entrepreneurial knowledge curiosity of UNWAHA students. In addition, between the independent variable and the dependent variable is there a relationship between the two variables. The analytical method used in this study is a q...

The Synergistic Role of Leadership and Digital Marketing in Nigerian Traditional Open Market Systems Amidst the Global Health Pandemic (Covid-19)

Yaibimi Simon Ayogoi

This research engineers the call for a digital marketing transformation of the retail and wholesale activities of the Nigerian Open markets’ operations. In view of the COVID-19 Crisis which has had devastating effects on many businesses and health status of the populace, especially on wholesale and retail businesses an...

Sustainable Marketing in the Digital Era: Road to Positive Change

Autoría no especificada

In an era, where environmental consciousness is at the forefront, businesses are recognizing the need for sustainability in every aspect of their operations. This includes re-evaluating digital marketing strategies to align with eco-friendly practices. Sustainable marketing is evolving rapidly in the digital age, offer...