Buscador de Tesis y publicaciones académicas

Increasing Customer Loyalty through Customer Relationship Management, Product Quality, and Digital Marketing

Fulien Surjana · Suparmi Suparmi

<p>This study aims to determine the effect of Customer Relationship Management, product quality, and digital marketing on customer loyalty at PT. Tugu Beton Semesta Abadi Semarang. The population used in this study were all companies or organizations that use services from PT. Tugu Beton Semesta Abadi Semarang had 562...

Digital Marketing-Based Entrepreneurial Resilience dalam Memediasi Strategi Pemasaran Kewirausahaan terhadap Kinerja Pemasaran UMKM di Barlingmascakeb

Antonius Ary Setyawan · Dhany Faizal Racma

UMKM di Indonesia menghadapi berbagai tantangan, termasuk kemampuan digitalisasi yang terbatas, kurangnya inovasi produk, pemasaran, serta kesulitan beradaptasi dengan perubahan lingkungan, dan respons yang lambat terhadap persaingan pasar yang dinamis, yang semuanya menghambat peningkatan kinerja pemasaran mereka. Tuj...

Developing Digital Marketing through Instagram Social Media and Promoting QRIS as a Payment Tool for UMKM Dapoermamaminie

Irma Sari Permata · M. Nuruddin Subhan · Murthada Sinuraya · Amalia Anggraini

Digital marketing is the application of digital technology to connect, interact, and communicate with customers to meet their needs and desires. Not a few business people do digital marketing to introduce their business. One place to do digital marketing is Instagram social media. The use of social media for digital ma...

Leveraging Design Thinking for Pharmaceutical Digital Marketing

Anothai Ngamvichaikit

Worldwide, the time spent online and in digital media has been increasing, thus becoming the primary source of health and medical information. This phenomenon is driving all business, including the pharmaceutical industry, in gearing toward digital marketing strategies. Developing countries like Thailand still extend e...

BARRIERS TO AND DRIVERS OF DIGITAL MARKETING ADOPTION AMONG SMALL RURAL RETAILERS

Shahzad Aminah · Park Hyejune

Community Empowerment through Digital Marketing Skills Development for Small Enterprises

Emmy Syafitri

This community service initiative aims to empower small enterprises through digital marketing skills development using the Asset-Based Community Development (ABCD) approach. The program was motivated by the growing digital divide that limits rural entrepreneurs’ access to online markets and sustainable business opportu...

Pelatihan Digital Marketing Bagi Karyawan PT Mahatani Bogor di Era Pandemi Covid 19

Wadudi Wibowo

Perusahaan senantiasa akan berusaha untuk mengembangkan usahanya salah satunya dengan cara meningkatkan volume usaha. Hal ini bertujuan agar perusahaan mencapai laba optimal. Dalam proses pengembangan usaha, perusahaan membutuhkan kegiatan promosi yang digunakan untuk menunjang kelancaran operasional perusahaan .&#x0D;...

The Impact of Using Digital Marketing Tools for the Strategic Visibility of the Organization: A Study in Social Institutions in the Municipality of Vagos

Susana M. S. R. Fonseca · Filipe A. P. Duarte · Ana Guia · Eduarda T. Martins · y 1 más

Digital marketing has become a widely adopted strategy for companies seeking to promote their activities and enhance visibility. This study investigates the impact of digital marketing on third sector social organizations, focusing on how these entities perceive and implement digital strategies. The research involved i...

A study technologies on digital marketing: Prospects for the future of web 3.0 technologies on the impact of social media and web 2.0

P, Govindan

The swift advancement of internet technologies has fundamentally altered the landscape of digital marketing, transitioning from static web communication to interactive, consumer-focused, and increasingly decentralized marketing frameworks. Social media platforms, driven by Web 2.0 technologies, have transformed custome...

Projeto de marketing de afiliados para atrair formadores via online: o caso de uma empresa de formação qualificada

Cardoso, Lúcia Margarida Ramalho

Com o intuito de realizar um ponto de convergência entre o mundo académico e o mundo prático, o presentes trabalho vem colocar em prática os conhecimentos previamente desenvolvidos ao longo do primeiro ano de mestrado. Vinculado a este trabalho, o objetivo principal passa assim pela criação de um programa de Marketing...