Buscador de Tesis y publicaciones académicas

MARKETING STRATEGY FOR PRODUCTS RESULTING FROM INDEPENDENCE BUILDING THROUGH SOCIAL MEDIA AND E-COMMERCE AT THE MALANG CLASS I CORRECTIONAL INSTITUTION

Al Faruq, Abyan Lazuardi · Pangestuti, Naniek

This study aims to analyze the marketing strategy for products made by inmates through social media and e-commerce at Malang Class I Correctional Institution. The research uses a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation. The findings indicate that...

Pemanfaatan Digital Marketing Pada Penjualan Produk UMKM

Marwan . · null Ismail · Fikri Arifin

UMKM Bunda Rasya adalah industri rumah tangga yang bergerak pada bidang proses produksi dalam mengelolah bahan baku pisang dan ubi menjadi suatu produk keripik pisang dan keripik ubi yang akan dipasarkan untuk makanan cemilan masyarakat Indonesia. Sampai saat ini UMKM Bunda Rasya belum memiliki sistem pemasaran, sehing...

Peningkatan Pemasaran Produk Pertanian Berbasis Kewirausahaan di SMA Mayjen Sutoyo Medan

Reflianta Sinaga · Anita Rizky Lubis · Anggiat Sinaga · Suwandy Purba · y 2 más

Marketing of agricultural products is done conventionally. However, along with technological advances, conventional marketing is gradually shifting to marketing through online media. Therefore, the millennial generation needs an early understanding of digital media to market agricultural products. Education, training a...

Branding Dan Digital Marketing Pada KTM Baturoko

Muslimin Muslimin · Zakiyah Zahara · Darman Darman · Ira Nuriya Santi · y 1 más

Pelaku usaha KTM (Kelompok Tani Mangrove) Baturoko Kabupaten Donggala, terkendala pada pemasaran produk, sebagian besar belum memahami manfaat dari branding, dan rendahnya ilmu pengetahuan tentang digital marketing. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pengetahuan dan keterampilan kepada...

Understanding Behavioral Shifts in Digital Consumers: The Mediating Effect of Influencer Marketing on Viral and Gimmick Marketing Strategies

Rachmad, Yoesoep Edhie

Digital markets rarely persuade consumers in straightforward ways anymore. Information moves too quickly, attention fragments too easily, and consumers are increasingly surrounded by competing signals of relevance, credibility, and social approval. Within such environments, understanding why behavioral change occurs ha...

PEMBUATAN DIGITAL MARKETING DAN MARKETING CHANNEL UNTUK UKM PJ COLLECTION

,, Candraningrat · Wibowo, Januar · Santoso, Rudi

Pembuatan dan penerapan digital marketing dan marketing channel merupakan hal yang harus dilakukan oleh setiap pengusaha, terutama Usaha Kecil Menengah (UKM). Hal ini dikarenakan UKM memiliki peranan penting dalam pembangunan ekonomi nasional. Selain itu, juga berperan dalam pendistribusian hasil-hasil pembangunan yang...

<b>Strengthening Branding and Digital Marketing in Presto Balap Milkfish MSMEs as an Effort to Increase Product Added Value</b><b></b>

Arie Rachmat · Vivi Anggraini · Arifa Husna Amalia · Shafa Vania Putri

Guidelines Digital transformation in the micro, small, and medium enterprises (MSMEs) sector is a strategic need in facing market competition in the digital economy era. However, there are still many MSMEs that are not able to utilize digital technology optimally, especially in branding and marketing aspects. This stud...

Digital innovation

Dave Chaffey · PR Smith

Empowering MSME Communities to Enhance Batam's Local Product Marketing Based on Artificial Intelligence

John Friadi · Diana Titik Windayati · Abdul Malik Made · Ely Kurniawati · y 3 más

Digital marketing is the application of digital technology to bring online sales (channels) to the market (websites, email, databases, digital TV, and other innovations such as blogs, feeds, podcasts, and social media) and contribute to the success of business operations. The purpose of this activity is to increase und...

Analysis of New Media Marketing Strategies for Sports Brands - A Case Study of Nike

Dingfeng Ding · Zihan Yu

This study explores the significant changes in Nike's marketing approach in today's rapidly changing new media environment. With the rapid development of digital technology, traditional marketing models have gradually been replaced by more accurate, interactive, and efficient digital marketing strategies. Against this...