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126.528 resultados para «marketing digital»

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Artículo 2026 Revisado por pares

A Study on Digital Marketing Strategies in Wiztech Automation Solution

Darathi. N · Dr. M. Kotteeswaran

Digital marketing has increasingly been used by various companies to create brand awareness, customer engagement, visibility on the web, and to grow businesses. This study has sought to analyze the various digital marketing strategies employed by Wiztech Automation Solutions Company and determine their effectiveness in...

  • Edtech Publishers (OPC) Private Limited
  • DOI: 10.55041/ijcope.v2i9.089
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Artículo 2025 Acceso abierto Revisado por pares 1 cita

Effective Digital Marketing Strategies To Optimize Digital Business

null Yola Roudhatun Ainy

Digital marketing has become an essential element in modern business strategies, especially in the ever-evolving digital age. This article explains the importance of digital marketing in optimizing business, focusing on the various strategies that can be implemented to achieve specific business goals. In this context,...

economics and business social sciences
  • Perkumpulan Dosen Fakultas Agama Islam Indram...
  • DOI: 10.58355/organize.v4i1.118
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Artículo 2026 Acceso abierto

Consumer Behavior in the Digital Era: Assessing the Influence of Online Marketing Channels

Jain, Richa

Abstract Digital technology has revolutionized how consumers look for information, assess products and make buying decisions. Digital marketing has become a vital tool for businesses to reach consumers via social media, search engines, websites, online ads, email marketing, and more. The present study investigates the...

media and communications social sciences
  • Zenodo
  • English
  • DOI: 10.5281/zenodo.22278460
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Capítulo de libro 2026 Revisado por pares

DIGITAL MARKETING: EVOLUTION AND EFFECTIVENESS

Subhulakshmi. G

Digital marketing has transformed the way organizations communicate with customers, promote products, and build brand relationships. The rapid growth of the internet, smartphones, social media platforms, and data analytics has significantly changed marketing industries. This practices across chapter explores the evolut...

  • Iterative International Publishers (IIP)
  • DOI: 10.58532/nbennur3244c2
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Artículo 2023 Revisado por pares

Micro, Small, and Medium Enterprises' Digital Marketing Strategy in Cimekar Village, Bandung Regency

null I Nyoman Tri Sutaguna · null Syamsu Rijal · null Chevy Herli Sumerli A · null Geofakta Razali · y 1 más

The slow growth of Micro, Small, and Medium Enterprises in rural areas has resulted in low sales volume. Despite the fact that MSMEs provide employment opportunities for rural communities, they do not eliminate poverty or unemployment. To make the most of digital media, solid digital marketing strategies and concepts a...

economics and business social sciences 8. Economic growth 1. No poverty
  • Politeknik Pratama Purwokerto
  • DOI: 10.55606/bijmt.v3i1.1287
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Artículo 2024 Acceso abierto Revisado por pares

Financial Justification for the Use of Innovative Digital Marketing Tools

Yuliia Tataryntseva · Oleksandr Manoylenko · Nataliia Shmatko

This article presents a comprehensive study aimed at analysing the impact of innovative digital marketing tools on the promotion of dairy products. This study is relevant because of the rapid dynamics of the digital environment and the need for enterprises to adapt to new marketing trends. The article investigates the...

financial justification of costs innovative digital marketing tools інноваційні інструменти цифрового маркетингу target audience
  • Sumy State University
  • Ukraine
  • English
  • DOI: 10.21272/mmi.2024.3-10
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Artículo 2026 Revisado por pares

Digital Technology Orientation and Digital Marketing Technology among Uttarakhand MSMEs: Mediating Role of Attitude and Moderating Role of Organizational Readiness

null Hardev Singh

Adopting digital marketing technologies is essential to remain competitive, and MSMEs are no exception. Competitive and sustainable business development is the need of the hour. The present study examines the determinants of Digital Technology Orientation on the adoption of Digital Marketing Technology in MSMEs in Utta...

  • Visagaa Publishing House
  • DOI: 10.53365/nrfhh.1176
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Artículo 2021 Revisado por pares

Research on the Core Mechanism of Digital Marketing Communication Effect Based on the Big Data Era

Falin Li

In the current social development, many new types of intelligent science and technology such as big data are rapidly becoming generalized, and now various companies and enterprises are gradually adopting digital operations, and the application of big data technology to digital marketing has become The shortcut in the d...

  • IEEE
  • DOI: 10.1109/iwcmc51323.2021.9498911
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Artículo 2023 Acceso abierto Revisado por pares 6 citas

Increasing Business Effectiveness Through The Implementation Of An Integrated Digital Marketing Strategy

Sayudin Sayudin · Kartono Kartono · Aang Curatman

Information technology's evolution urges global businesses to adapt to the digital era, instigating changes in technology, customer interactions, and product/service marketing. Digital marketing strategies, particularly integrated ones involving social media, search engines, and paid campaigns, are crucial for sustaine...

9. Industry and infrastructure economics and business social sciences
  • Riviera Publishing
  • DOI: 10.58344/jws.v2i11.478
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Artículo 2024 Acceso abierto Revisado por pares 9 citas

Marketing in the Digital Age - Adapting to Changing Consumer Behavior

Sharma, Sabin

The digital age has transformed consumer-brand interactions, requiring a nuanced grasp of evolving digital consumer behaviors and expectations for effective marketing strategies. This study aims to investigate changing consumer behavior influenced by digital technologies and marketing. A descriptive cross-sectional stu...

economics and business social sciences 12. Responsible consumption
  • PT Multitech Bintang Asia
  • DOI: 10.59890/ijmbi.v2i1.1330
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