Buscador de Tesis y publicaciones académicas

Understanding Organization Digital Marketing: Current Challenges and Opportunities

Mahmoud Alghizzawi · Mufleh Amin Al Jarrah · Dina Naser Tahat · Khalaf Naser Tahat · y 2 más

Pelatihan Implementasi Digital Marketing sebagai Strategi Peningkatkan Omzet pada Industri Kecil dan Menengah di Deli Serdang

null Ari Usman · Yuyun Dwi Lestari · null Rachmat Aulia · null Yessi Fitri Annisah Lubis · y 1 más

Pelaku Industri Kecil dan Menengah (IKM) masih menghadapi kendala dalam memanfaatkan teknologi digital sebagai media pemasaran, sehingga jangkauan pasar dan peluang peningkatan omzet belum optimal. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan pelaku IKM dalam mengimpleme...

Smart Digitalpreneur: Pemberdayaan UMKM melalui Pemanfaatan AI Generatif untuk Pengembangan Konten, Branding, dan Pemasaran Digital di Kecamatan Boja

null Achmad Junaidi · null Fidyah Yuli Ernawati · null Silvia Hendrayanti

The use of Generative Artificial Intelligence (GenAI) provides opportunities for MSMEs to improve content creativity, branding, and digital marketing. However, limited digital literacy and skills remain major challenges. This community engagement program aimed to improve the ability of MSME actors in Boja District to u...

Modern trends in digital transformation of marketing & management

Olena Chukurna · Viktor Zamlynskyi

The monograph examines the current trends in the development of digital technologies in marketing, management and business administration. The prospects for the development of digital technologies in various sectors of the economy of Ukraine and the trends of the influence of digital technologies on global shifts in th...

Digital Marketing Data Mapping using bibliometric Analysis

Muhammad Rafli Maulana · Ade Irawan · Adi Setiawan · Agustina Agustina

This research examines the importance of digital data marketing as a response to technological advances and changes in the macro environment. The main focus of this research is the role of technologies, such as big data, artificial intelligence (AI), and predictive analytics, in driving successful marketing strategies,...

INTEGRATING PRINT AND DIGITAL MEDIA FOR TARGETED MARKETING IN URBAN AND RURAL AREAS

Ankit Kumar Garg · Chandan Singh · Kartik Soni · Pranjal Agrawal

The evolving landscape of marketing presents significant opportunities and challenges for businesses aiming to reach both urban and rural audiences. While digital marketing has gained prominence with the rise of internet penetration and mobile usage, print media continues to hold relevance, especially in rural regions....

Peranan Media Sosial Facebook dalam Meningkatkan Komunikasi Pemasaran di Era Digital

null Ayu Oktaviani · null Anwar Maulana · null Ricky Firmansyah

In the digital era, communication and information technology are increasingly developing which allows digital development to progress very rapidly by developing technology. Making communication in marketing more effective. Therefore, marketing communication is a facility used by entrepreneurs to influence consumers' in...

Combating COVID-19 with Digital Marketing: Strategies for the Marketer

Meenu Chopra · Neha Saini

As COVID-19 spread its tentacles on the world and many a-businesses are suffocating, long-lasting changes are occurring, uncovering layers of novel branding and marketing strategies being adopted by old and new organizations. The decline of outdoor and print over the last year has reframed the media mix for brand manag...

The Effect of Digital Marketing on Organizational Performance Through Intellectual Capital and Perceived Quality in Micro, Small and Medium Enterprises

ISLAMI, Novita Nurul · WAHYUNI, Sri · TIARA, Tiara

Digital marketing is one of marketing media taken as an opportunity to expand the marketing area with the help of digital technology for Small, Micro and Medium Enterprises (MSMEs) which have a limited average background in terms of capital. These issues encourage the researchers to conduct the study entitled the effec...

MÉTRICAS DE MARKETING DIGITAL

Garcia Maestri, Beatriz

Se presenta una propuesta para crear una campaña de marketing digital para la empresa MKTMETRIC S.L. El objetivo general es analizar las unidades métricas KPI utilizadas en marketing digital y describir las métricas adecuadas según las redes sociales, entre otros aspectos. En el marco teórico se destaca la importancia...