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East Sigaol Village is one of many villages that produce Ulos Weaving in Toba Regency which still carries out product marketing activities using a traditional system, this is still done not because the ulos weaving actors reject Digital Marketign but do not understand in utilizing and maximizing the use of Digital Mark...
This paper investigates the determinants of purchasing decision of Tokopedia e-commerce consumers with Gen-Z as a sample. This paper refers to Technology Acceptance Model (TAM) as theoretical framework, where the indicators use in this study combines both convenient matter in purchasing at e-commerce such as Artificial...
null Mujtaba Haider · null Dr. Inam Ullah Khan · null Talha Nadeem · null Dr. Ijaz Hussian · y 2 más
The study explores the consumer behavior dynamics and the role of brand perception as a mediator and digital exposure as a moderator in the effectiveness of marketing strategies in the fragrance industry in Pakistan. Using structural equation modeling and a sample of 300 respondents, the study provides a test of eleven...
Social media is becoming a growingly integrated part in people’s lives and is becoming a new space for digital advertising. This paper explores the evolution of social media affordances and their profound impact on the development of digital marketing strategies. Case studies reviewed the platform-specific affordances...
Hans Salomo Tiberias Sinaga · Rhian Indradewa · Sukmo Hadi Nugroho · Unggul Kustiawan
The X-ray Screening System and other radiology-based diagnostic services are increasingly important for preventive and curative health care. This research will produce the Clinic X-ray Screening System's marketing business plan and examine market feasibility and digital customer acquisition tactics. STP analytical tool...
In an increasingly globalized and digitally connected world, multinational corporations face the challenge of tailoring global marketing strategies to resonate with local audiences. This study explores the influence of global marketing dynamics on viral strategies, focusing on Coca-Cola in Nigeria. The research specifi...
Serli Anggita Sari · Wahyu Eko Setianingsih · Rusdiyanto Rusdiyanto
The aim of this research is to analyze the influence of influencer marketing and digital marketing on consumer loyalty for Emina products. This research is quantitative research. The population in this study was 1423 students at Muhammadiyah University of Jember from the 2019 to 2022 academic year who used Emina produc...
Halim,, Valentine Uche · Benson-Eluwa,, Virginia Ph.D · Dr. Jude
This study examined how digital marketing affects online product buyers in Umuahia and Aba in Abia State of Nigeria. Both primary and secondary data sources were employed in this study. The revised dataset underwent coding and subsequent analysis utilizing the statistical techniques of Analysis of Variance (ANOVA) and...
economics and businesssocial sciences8. Economic growthConsumer
The convergence of machine learning, cloud computing, and web technologies is transforming company strategies in digital marketing. As firms increasingly depend on data-driven tactics, machine learning provides robust capabilities for monitoring customer behavior, forecasting trends, and customizing marketing initiativ...
Integration of AI and big data analytics in digital marketing: challenges and opportunities for students and industry
Jovčić, Siniša · Nižetić, Dean · Bednjanec, Magdalena
Artificial intelligence (AI) and big data analytics are progressively affecting the evolution of digital marketing, allowing for more exact client segmentation, content customisation, and real-time optimization of marketing campaigns. Advanced machine learning algorithms can analyze enormous volumes of data and identif...
Big DataMachine LearningIndustry PracticesStudent Education
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