Buscador de Tesis y publicaciones académicas

THE IMPACT OF INTEGRATED DIGITAL MARKETING SYSTEMS ON CUSTOMER ACQUISITION FOR AUTO DETAILING BUSINESSES

M. Kowsalya & Haari Sankar

The auto detailing industry in India is undergoing a structural transformation, driven by rising vehicle ownership, growing aesthetics consciousness among consumers, and an accelerating shift in discovery and decision-making behaviour toward digital platforms. Auto detailing businesses, particularly small and medium en...

Unveiling the Potential of Artificial Intelligence in Digital Marketing for Universitas Terbuka

Kharis Selly Anastassia Amellia · Zili Arman Haqqi Anna · Putri Agustiani · Robiansyah Anton

The rapid advancement of digital technology and artificial intelligence (AI) moving at an incredibly fast pace. AI have revolutionized various industries and the field of marketing is no exception. This study aims to explore the potential advantages of utilizing AI in the digital marketing strategies of Universitas Ter...

PELATIHAN DIGITAL MARKETING UNTUK PENINGKATAN PEREKONOMIAN ANGGOTA KARANG TARUNA AL BARKAH DI KAMPUNG CICAYUR - TANGERANG

Pranoto, Pranoto · Jasmani, Jasmani · Marayasa, I Nyoman

ABSTRAK Tujuan yang ingin dicapai dalam kegiatan ini adalah : Melatih para pemuda menguasai teknik pemasaran melalui media sosial dan jaringan internet melui pembuatan konten yang menarik dengan sarana digital marketing agar dapat menghasilkan pendapatan yang signifikan untuk meningkatkan perekonomian para pemuda anggo...

The influence of digital marketing on recruitment effectiveness: a qualitative study

Rodrigues, Dalvia · Martinez, Luis F.

Purpose The purpose of this paper is to unfold how different digital marketing tools and strategies influence recruitment effectiveness. More specifically, it focusses on understanding if, and how, information sources’ credibility, content marketing, and organisational reputation influence candidates’ decision to apply...

A Study on Cybersecurity Challenges in Digital Marketing from the Perspective of Online Consumers in Coimbatore District

Assistant Professor Ms.R.Nandhini · Ms.Priyanka

In the modern digital era, digital marketing has become a vital tool for businesses to reach and engage customers effectively. However, with the increasing dependence on digital platforms, cybersecurity challenges have also emerged as a major concern for online con-sumers. This study focuses on identifying and analysin...

O Uso da Inteligência Artificial Aplicada ao Marketing Digital

Afonso Celso Magalhães Madeira · Barbara Coelho Neves · Daniel de Jesus B. C. Branco

A apropriação da inteligência artificial pelo marketing digital torna-se mais uma ferramenta de manipulação para a criação de desejos e necessidades no usuário-consumidor, contribuindo para o aumento das vendas através da exploração e potencialização das vulnerabilidades do usuário-consumidor. Esta persona torna-se ass...

Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion

Karabacak, Zaliha İnci · Sezgin, Ayşe Aslı

The Impact of Digital Marketing Strategies on Consumer Engagement in Business Fashion E-Commerce: A Systematic Literature Review

Riflah Adzahra , Afifah · Murniati, Murniati

The Impact of Digital Marketing Strategies on Consumer Engagement in Business Fashion E-Commerce: A Systematic Literature Review Data

Linea de Tiempo Dirección Estratégica de Marketing Digital

Palacio, Daniel

En este recurso encontrará una síntesis con los aportes mas importantes de algunos autores, épocas, modelos, entre otros, a lo largo de la historia en lo que se refiere a dirección estratégica de marketing digital.

The Role of Social Media and Marketing Mix 4P in Online Marketing Strategy on the Grand Everest Housing Cluster PT. Menteng Mandiri Sejahtera

Yuriza Rahayu Irawan · Sriyono Sriyono · Hadiah Fitriyah

The purpose of this research is to evaluate the role of social media and the 4P marketing mix in PT's online marketing strategy. Menteng Mandiri Sejahtera for the Grand Everest Housing Cluster. Property companies must optimize their digital marketing to increase sales and market reach as marketing digitalization contin...