Buscador de Tesis y publicaciones académicas

Branding and Internet Marketing in the Age of Digital Media

Sylvia M. Chan-Olmsted

(2002). Branding and Internet Marketing in the Age of Digital Media. Journal of Broadcasting & Electronic Media: Vol. 46, No. 4, pp. 641-645.

UTILIZING MACHINE LEARNING MODELS TO GENERATE AN OPTIMIZED DIGITAL MARKETING SIMULATION

RASTOGI KESHAV · DEY AMITAVA · CHHABRA LAKSHAY · SHARMA SANJAY S

Pelatihan Digital Marketing Bagi Pemilik Rumah Kost Jalan Arung Sanrego Kota Makassar Menggunakan Piktochart

null A. Reski Almaida Dg Macenning · null Hardiyanti Hatibu · null Hasisa Haruna · null Novi Wulandari · y 1 más

Perkembangan pesat kota Makassar, khususnya di kawasan sepanjang Jalan Arung Sanrego, mendorong peningkatan permintaan terhadap rumah kost, yang memicu persaingan ketat antar pemilik kost. Untuk memenangkan persaingan ini, diperlukan strategi pemasaran yang efektif, salah satunya melalui digital marketing. Artikel ini...

Implementasi Metode Pottery Making Dan Pemasaran Digital Dalam Meningkatkan Produk Kreatif UMKM Tembikar Lestari Di Kecamatan Tanjung Morawa Deli Serdang Dalam Perspektif Ekonomi Islam

Masnum Rambe · Sugianto Sugianto · Muhammad Syahbudi

This study aims to: (1)knowing the application of pottery making in sustainable pottery (2) knowing the application of pottery making in increasing sustainable pottery production (3) the application of sustainable Pottery digital marketing (4) the application of digital marketing in the perspective of Islamic economics...

Analyzing Digital Marketing Strategies to Increase Student Enrollment in Private Universities: An Educational Management Perspective

Martiman S Sarumaha

This study aims to analyze digital marketing strategies in an effort to increase the number of new students in private universities from the perspective of educational management. This study also explores how educational management designs, implements, and evaluates digital marketing strategies in the context of increa...

Application of Data Mining and Machine Learning Methods to Enhance the Effectiveness of Digital Marketing Strategies

Sergey Gutnik

The article aims to show the ways in which data mining and machine learning methods enhance the effectiveness of digital marketing strategies. The author describes the capabilities of business analytics, such as data and application integration solutions, which transform data and information into knowledge, as well as...

CHALLENGES AND OPPORTUNITIES OF MARKETING IN THE RESTAURANT INDUSTRY

Andrea Valim Magalhães

The restaurant industry operates in a highly competitive and dynamic environment, where effective marketing plays a crucial role in organizational survival and growth. This article examines the main challenges and opportunities associated with restaurant marketing, drawing on established academic literature and profess...

EVOLUCIÓN Y TENDENCIAS EMERGENTES EN MARKETING DIGITAL: UNA EXPLORACIÓN DE IA, VIDEO MARKETING, PERSONALIZACIÓN DE CONTENIDOS Y MARKETING DE INFLUENCERS

Palomo Fernandez, Raul

El presente trabajo de fin de grado aborda las tendencias actuales en marketing digital, destacando la evolución y el impacto de diversas tecnologías y estrategias en las empresas. Se analizan en detalle tendencias como la inteligencia artificial y el machine learning, el video marketing, la personalización de contenid...

A COMPARATIVE EXPERIMENTAL STUDY ON ARTIFICIAL INTELLIGENCE- AND HUMAN-DRIVEN SOCIAL MEDIA MARKETING CAMPAIGNS

Muge Klein · Ahmet Fatih Kutlar

Purpose- The rapid advancement in digital marketing, driven by technologies such as artificial intelligence (AI), forms the backdrop for this research. This study aims to investigate the performance differences between AI-driven and human-managed digital marketing campaigns by means of a true field experiment. Selected...

Influence of Digital Marketing Strategies on Consumer Purchase Decisions of Household Products in Delta State, Nigeria

Kerry Ijeoma EBIGWU

This study investigated the influence of digital marketing strategies on consumer purchase of household products in Delta State, Nigeria. The specific objectives were to investigate the influence of social media; email marketing\; online adverts, and website search engines on consumer purchase decisions of household pr...