Buscador de Tesis y publicaciones académicas

User privacy in digital marketing

Orpana Taina

Ανασκόπηση, κατάσταση αγοράς και τάσεις στο Digital & Mobile Marketing

Kalanidis Damianos

Την τελευταία δεκαετία η εξάπλωση των έξυπνων κινητών τηλεφώνων και των κοινωνικών δικτύων και η χρήση τους ως πλατφόρμες για την πραγματοποίηση αγορών είναι ραγδαία. Δημιουργήθηκε έτσι η ανάγκη ώστε να υπάρξουν νέες θεωρίες και μέθοδοι marketing σ ’αυτό το νέο περιβάλλον και αυτός ο νέος κλάδος ονομάζεται ψηφιακό μάρκ...

Digitaalinen markkinointisuunnitelma : Case: Etelä-Pohjanmaan Matkailu Oy

Leppänen, Marianna

Onnistunut digitaalinen markkinointiviestintä vaatii huolellista suunnitelmallisuutta, ja tähän kiinnitettiin opinnäytetyössä erityistä huomiota. Opinnäytetyö antaa yrityslähtöisiä käytännön vinkkejä digitaalisen markkinoinnin suunnitteluun ja toteutukseen. Opinnäytetyössä huomioitiin digitaalisen markkinoinnin muutoks...

Factors Affecting the Digital Readiness and Adoption of Digital Marketing of Vegetable Farmers in CALABARZON, Philippines

Jennifer C. Padrid Jennifer C. Padrid · Lady Litz M. Aquino Lady Litz M. Aquino · Abigail T. Lat Abigail T. Lat · Julieta A. Delos Reyes Julieta A. Delos Reyes

Purpose - The paper analyzed the factors affecting the digital readiness and adoption of digital marketing by vegetable farmers in CALABARZON, Philippines. It assessed knowledge on different digital marketing technologies, evaluated access to and use of digital devices and marketing platform, and determined the cost of...

Role of digital marketing strategies in success of small businesses in Pakistan

Humara Ahmed · Khawaja Farouk Mazhar

This paper attempts to examine the effect that digital marketing has on small businesses in Pakistan. The current impact and use of digital marketing by small business enterprises will be examined. Digital marketing is the promotion of businesses and their products using digital channels such as the internet, televisio...

Opportunities and challenges of digital marketing in Bangladesh

Hassan, Sajjad

The thesis provides a comprehensive overview of the current conditions of integrating digital marketing practices in the context of the corporate landscape of Bangladesh. The aims of the thesis include understanding the needs for digital marketing in businesses operating in Bangladesh, understanding the challenges impo...

Rejuvenate the Digital Marketing Strategies

Dr. Subrahmanian Muthuraman

Digital marketing has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence. The use of digital technologies during and after post-Covid-19 becomes an integral part of the modern marketing strategy, which allows for the optimization of the costs of organi...

Development of the HELO UMKM Website Based on Geomarketing Insight to Improve Digital Marketing Effectiveness through Digital Marketing Literacy and Perceived Quality

Dynda Prista · Wening Patmi Rahayu · Titis Shinta Dhewi

Digital transformation is a strategic need for MSMEs, but the use of digital technology is still not optimal and rarely integrates geomarketing insights with digital marketing literacy. This study aims to develop a HELO UMKM Website based on geomarketing insight and analyze the influence of Geomarketing Insight on Digi...

The contribution of digitalization of marketing procedures in the pharmaceutical industry: Theoretical approach

AGOULMAM, Ibtihal · CHAKOR, Abdellatif

Le marketing digital est devenu un pilier essentiel pour l'industrie pharmaceutique, offrant des moyens novateurs pour promouvoir efficacement les produits et se démarquer sur un marché concurrentiel. Contrairement au marketing traditionnel, le marketing digital permet une interaction plus directe et personnalisée avec...

Effectiveness of Digital Marketing Strategies for Small and Medium Enterprises (SMEs)

Veena Dodeja · Dr. Arun Bhadauria

Abstract Digital marketing has become an important tool for businesses to reach customers and promote their products in an increasingly digital environment. For small and medium enterprises (SMEs), the use of online marketing platforms offers opportunities to improve market visibility and communicate with customers mor...