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O crescimento das organizações está diretamente relacionado com a estratégia de marketing escolhida para alcançar os objetivos definidos. Com o aumento da agressividade da concorrência, a evolução das Tecnologias de Informação e Comunicação (TIC) e a mudança do comportamento dos consumidores, as estratégias passaram a...
MarketingEstratégia de marketingeconomics and businesssocial sciences
Clare Whitton · Yvonne Hui Min Wong · Jerrald Lau · Xin Hui Chua · y 5 más
Unhealthy food marketing is contributing to the obesity epidemic, but real-time insights into the mechanisms of this relationship are under-studied. Digital marketing is growing and following food and beverage (F&B) brands on social media is common, but measurement of exposure and impact of such marketing presents nove...
null Wilda Daffania Abidin · null Putri Marisna · null Adelia Qouli Varadisa · null Tegar Satria Adi · y 1 más
Sumberjo Village as a tourist village which is rich in natural resources, ultimately encourages the formation of various kinds of MSMEs. However, until now, the knowledge of MSMEs regarding the use of social media and digital marketing is still considered lacking. Some MSMEs still apply traditional methods of marketing...
null Evva Ari Nur Viddiastuti · null Jeanny Pricilia Anneke Winowatan
In this millennial era, skincare has become a priority need that must be met by women and men, various skincare brands have emerged from within and outside the country, making competition even tighter. Marketing via internet media has also developed rapidly. This makes digital marketing the key to marketing because a p...
Handy Aribowo · Is Fadhillah · Nadia Tamara Effendi

 
 
 
 Technology progress offers an positive impact for marketing technique become digital marketing as company motivator to improve company performance which has a positive effect for the consumer by make it easier whether make an improvement evaluation for the company. The better assessment that...
Digital marketing has become important for Micro, Small, and Medium Enterprises (MSMEs) to expand market reach and build more sustainable relationships with customers. This community service activity aimed to strengthen the digital marketing capacity of MSME actors through collaboration among UPZ, the Office of the Min...
Vishwa Patel · Dr. Jay A Dave · Dr. Satvik Khara · Gaurav D Tivari
This study explores the integration of responsible artificial intelligence (AI) principles into social media marketing strategies within the digital health sector. With the proliferation of digital health platforms and the growing use of AI technologies in marketing, ensuring ethical practices is paramount. By examinin...
The main types of digital marketing and subtypes of social network marketing are presented, which differ based on the specifics of the posted content and the main characteristics of the target audience. Scientifically based approaches to influencing the target audience through the formation of requests for useful advic...
9. Industry and infrastructure11. Sustainability8. Economic growth7. Clean energy
This community service program aims to strengthen the production and digital marketing capacity of the Wan Alan Micro, Small, and Medium Enterprises (MSME), a home–scale spice producer in Padang Panjang, West Sumatra. The intervention was motivated by the partner’s limited production technology, absence of standardized...
The aim of this research work is to identify the determinants that influence the adoption of digital marketing in SMEs in Algeria. To achieve this aim and to test the conceptual model proposed in this research work which summarizes the relationships between all the variables, a quantitative approach was adopted. In ord...
adoption of new technologiesperceived usefulnessactual use.HF5001-6182
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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