Buscador de Tesis y publicaciones académicas

ANALISIS PENGARUH DIGITAL MARKETING PADA PROSES BISNIS PROMOSI PT. ADAM DJAYA TEKNIK MENGGUNAKAN PENDEKATAN BUSINESS PROCESS IMPROVEMENT

Affifiana Prisyanti · Raulia Riski · Berlian Rahmy Lidiawaty · Anita Hakim Nasution

Ruang digital yang semakin berkembang pesat mengakibatkan banyak peluang terhadap pemanfaatan teknologi, terutama dalam sektor bisnis. Salah satu pemanfaatan teknologi dalam bisnis adalah pemanfaatan digital marketing untuk mempromosikan produk atau jasa sebuah perusahaan. PT. Adam Djaya Teknik merupakan salah satu per...

Integrative Model of Green Marketing: Product Innovation, Digital Strategy, and the Role of Brand Image Mediation in Gen Z Consumers

Made Setini · Faizan ul Haq · I. Putu Santikayasa · Dio Caisar Darma

This study develops an integrative green marketing model by examining the effects of green product innovation and digital marketing on sustainable marketing performance, with green brand image acting as a mediating variable among Generation Z consumers in Bali. A mixed-method sequential explanatory design was employed,...

The Influence of Digital Marketing and Neurolinguistic Programming on Increasing the Level of Welfare and Business Development in MSMEs in East Java

Rena Febrita Sarie · Woro Utari · Mei Indrawati · Veronika Nugraheni Sri Lestari · y 1 más

This study aims to examine the influence of digital marketing and Neuro Linguistic Programming (NLP) marketing on the improvement of welfare and business development of Micro, Small, and Medium Enterprises (MSMEs) in East Java, Indonesia. The research adopts a quantitative approach using a survey method. Data were coll...

Pelatihan Digital Marketing Warga Dusun Sidorejo, Ngestiharjo, Kasihan, Bantul, D.I Yogyakarta

null Mursyid Mursyid · null Yuliantoharinugroho Yuliantoharinugroho · null Wilis Fahlefi · null Agung Hartadi · y 2 más

One of the problems faced by MSMEs in Sidorejo hamlet is marketing problems and skills in using technology. MSMEs in Sidorejo hamlet need technology-based business development so they can compete with new online businesses. The purpose of this writing is 1) Identifying the use of marketing media in MSMEs in Sidorejo Ha...

Plan de Marketing Digital para el reconocimiento y posicionamiento de la empresa Insfocont Learning & Methods, EIRL

Cruz Jimenez, Elizabeth Miguelina

Cruz Jimenez, Elizabeth Miguelina; director de proyecto: de Cepeda Aparicio, Leyre

Optimizing digital signage for in-store marketing: Insights on adoption intentions and message persuasiveness.

Van De Sanden, Stephanie

Understanding User Attention and Engagement in Digital Marketing: An Eye-Tracking Analysis of Native Advertisements

Theodora Kremantala · Stefanos Balaskas · Maria Rigou

Digital and Social media properties and Marketing Material

Autoría no especificada

Marketing tools and material ready for the italian launch and preparing activities for the european MVP

Exploring the Ethical Implications of AI-Powered Personalization in Digital Marketing

Amin Karami · Milad Shemshaki · Mustansar Ali Ghazanfar

Joan Chow — Executive Vice President and Chief Marketing Officer, ConAgra Foods

Brian Claridge · Cary L. Cooper

Joan joined ConAgra Foods as Executive Vice President and Chief Marketing Officer in 2007. In this role, she is responsible for leading ConAgra Foods’ global marketing team, including integrated marketing planning, digital/ interactive marketing, advertising, social media, consumer insights, and multicultural marketing...