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This study examines the impact of Product Innovation and Market Orientation on Marketing Performance, with Competitive Advantage as an intermediate variable, among MSMEs in Desa Kejapanan, Gempol. Using a sample of 70 respondents and analyzing data with Path Analysis via SmartPLS 3.0, the findings reveal that Product I...
9. Industry and infrastructureeconomics and businesssocial sciences
Este documento, realizado no âmbito do estágio curricular na Agência de Marketing Digital I AM Social (com a duração de 1000 horas) e cujo tema é “Relatório de Estágio na Agência I AM Social: Marketing e Comunicação Digital de Marcas”, pretende compreender de uma forma simples e generalizada a importância da inserção d...
Plataformas digitaismedia and communicationsRedes sociaissocial sciences
Abstract This chapter describes the importance of marketing activities at airports. The link between marketing and airports has been reinforced by new technologies and digital marketing tools. This technological combination has had a high penetration in the user's smartphones and airport activities, particularly in non...
Firman Yudianto · Teguh Herlambang · Mukhtar Adinugroho · Mohamad Yusak Anshori · y 2 más
This study aims to explore the effectiveness of e-marketing training in increasing the sales revenue of coffee products in Al Muin Syarif Hidayatullah Islamic Boarding School. Using qualitative research methods, the study collected and analyzed data from interviews with students and school officials, as well as observa...
This article attempts to characterize the main metrics in the field of online marketing. Modern marketers use metrics related to their marketing performance goals because these data affect business performance, so it is important that they can be tracked. This allows for a measurable goal for your marketing campaign an...
Sensory marketing is a broad concept that can be used as a marketing tool. The sensory marketing can be used in different ways and in different environments. The most common use for sensory marketing in a B2C environment where the customer can interact with their senses more.But how do B2B companies comprehend sensory...
customer experiencesensory marketing330B2B company
Abstract Technology, which is forever changing, has become a game-changer in advertising, hence businesses have been offered new channels for interaction with their customers and generate new avenues of revenue. This document thoroughly discusses the most prominent issues of today’s digital marketing strategies, among...
Marketing communication no longer moves in predictable directions. In contemporary digital environments, consumers encounter brands through a continuous interplay of shared content, unexpected promotional experiences, and socially mediated recommendations. As these interactions become increasingly intertwined, understa...
O marketing digital está em constante evolução e as marcas precisam de acompanhar esta evolução. Estas, precisam de acompanhar os consumidores e ganhar a sua confiança, para isso é necessário que transmitam o seu verdadeiro valor. As marcas passaram a tratar os consumidores como seres humanos e pessoas individuais, tiv...
MESTRADO EM CIÊNCIAS DA COMUNICAÇÃO, MARKETING E PUBLICIDADECOMUNICAÇÃOESTRATÉGIACASE STUDIES
Currently internet technology has developed rapidly in society. Digital marketing strategies are an alternative way for businesses to reach consumers very broadly and quickly in promoting their products via the internet and to increase sales volume. Digital marketing strategies use media such as websites, social media,...
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