Buscador de Tesis y publicaciones académicas

Artículo 2018 Acceso abierto

Multi Channel Marketing - Opportunities And Challenges

A Ramesh · R Kasthuri

Today generation marketing is on most important part of business. It is the one of the profit maximisation process. Multi channels marketing is an helps to developing the technology in our country. In current scenario the consumer most like online marketing, because of it helps to save time and money. Technology develo...

media and communications social sciences 8. Economic growth

• Zenodo
• DOI: 10.5281/zenodo.1419467

Leer el documento

Tesis de maestría 2025

A revolução do marketing digital após as redes sociais online: Os influenciadores como parte de planos de comunicação

Cravo, Patrícia dos Santos

Com a ascensão das novas tecnologias no mundo atual, o marketing começa a ganhar novos patamares e para isso necessita de se reformular. Esta reformulação fez surgir novos conceitos, tais como o conceito de marketing 4.0 e de marketing digital. Mas, para além desta reformulação, as novas tecnologias também trouxeram a...

media and communications Marketing digital -- Digital marketing Influenciadores digitais -- Digital influencers social sciences

• Portugal
• Portuguese

Ver ficha

Artículo 2025 Revisado por pares

Quantum Marketing: A New Paradigm to revolutionize the Marketing Strategy & awareness of Indian Consumers

Miss. Vaishnavi Dwivedi

ABSTRACT: Marketing 4.0 is concerned with the confluence of both offline & online marketing strategy and includes digitalization to increase the flexibility. Technological Advancement & positive and negative aspect of Digitalization is the main reason that led to Marketing 5.0. Marketing 5.0 materializes against the ba...

economics and business social sciences

• Edtech Publishers (OPC) Private Limited
• DOI: 10.55041/isjem04204

Ver ficha

Other 2022 Acceso abierto

Marketing development for Company X

Suomalainen, Ronja

The purpose of this thesis was to find out about the target company’s current marketing situation and its potential problem areas. The thesis was carried out as development work, and the aim was to create development proposals for the target company suitable for the company's marketing, which could be used to improve F...

4. Education economics and business social sciences marketing

• Finland
• English

Leer el documento

Artículo 2023 Acceso abierto Revisado por pares 1 cita

LOCAL FOOD MSME DIGITAL MARKETING STRATEGY (CASE STUDY IN BANDA ACEH CITY)

null Putri Diary · null T. Saiful Bahri · null Fajri

Marketing activities or promotional activities for a product (brand or brand) that are carried out digitally with the aim of reaching as many customers as possible in a relevant, effective and efficient way are called digital marketing. This study aims to: (1) determinants in determining the digital marketing strategy...

2. Zero hunger economics and business social sciences

• CV. Radja Publika
• DOI: 10.54443/ijebas.v3i5.1133

Leer el documento

Other 2022

Uso Del Marketing Digital Y Territorial Como Estrategias Para El Desarrollo Empresarial Boyacense - Marca "Soy Boyacá".

Tibaduiza Acevedo, Angie Viviana

La marca región “Soy Boyacá” fue creada e implementada como iniciativa para promover los productos y servicios que se producen en Boyacá, desde una perspectiva diferente e innovadora; donde también se visibilice la cultura, tradiciones e historia que forjan la identidad de la región. Para llevar a cabo su objetivo, la...

Territorial Marketing social sciences Posicionamiento Marca

• Universidad Santo Tomás
• Colombia
• Spanish; Castilian

Ver ficha

Tesis de licenciatura 2018

Propuesta de plan de marketing digital para Universal Music Festival

Marín Fernández, Sandra

[ES] En este trabajo se estudia la situación de las empresas culturales en España así como el funcionamiento y el estado de la industria musical actual. Se propone un plan de marketing digital para el festival de música Universal Music Festival, perteneciente a la discográfica Universal Music Spain. Se analiza en profu...

Empreses Industria musical Digital marketing plan Universal Music Festival

• Universitat Politècnica de València
• Spain
• Spanish

Ver ficha

Artículo 2025 Acceso abierto Revisado por pares

Digitalisasi Pemasaran Syariah Program Pekarangan Pangan Bergizi di Desa Winong Kecamatan Kedungwaru Kabupaten Tulungagung

null Lantip Susilowati · null Sri Eka Astutiningsih · null Binti Nur Asiyah · null Nita Agustina Nurlaila Eka Erfiana · y 4 más

Limited access to marketing local products is one of the main challenges in efforts to increase halal food security. Sharia digital marketing technology can be used as a marketing platform to obtain market accessibility and strengthen the branding of a product. This study aims to analyze the strengthening of digitaliza...

economics and business social sciences

• Politeknik Pratama Purwokerto
• DOI: 10.55606/kreatif.v5i4.8831

Leer el documento

Artículo 2025 Revisado por pares

NEURAL NETWORKS AND THEIR IMPACT ON THE PERSONALIZATION OF CONSUMER BEHAVIOR IN MARKETING

Vadim O. Levchenko

The formation of models of interaction with consumers and the creation of personalized programs for cooperation with consumers in marketing is systemic in nature and requires systematic attention and scientific research on the part of scientists and marketers. Virtual markets are digital platforms and digital platforms...

economics and business social sciences

• The publishing house - SCIENTIFIC LIBRARY
• DOI: 10.36871/ek.up.p.r.2025.08.03.023

Ver ficha

Tesis de maestría 2021 Acceso abierto

Plano de Marketing Digital para a empresa Aldeco

Lopes, Maria Isabel Oliveira

No âmbito do segundo ciclo de estudos do curso Mestrado em Marketing da Escola Superior de Tecnologia e Gestão de Viseu, foi realizado o Estágio Curricular na empresa Aldeco Comércio Internacional S.A. O presente relatório relata todas as atividades desenvolvidas durante os seis meses de estágio e apresenta o plano de...

Plano de Marketing SEO Marketing Digital economics and business

• Portugal
• Portuguese

Leer el documento