Buscador de Tesis y publicaciones académicas

THE EFFECT OF PRODUCT INNOVATION, WORD OF MOUTH AND DIGITAL MARKETING ON CONSUMER BUYING INTEREST IN USED TIRE RUBBER CRAFTS IN PON VILLAGE

Rodi Syafrizal

This study aims to examine the effect ofThe Influence of Product Innovation, Word Of Mouth and Digital Marketing on Consumer Buying Interest in Used Tire Rubber Crafts in Pon Village, the results of this study indicate that . 1)product innovation(X1) has no positive and significant effect on consumer buying interest (Y...

The Moderating Effect of Religiosity on the Effect of Digital Marketing and Brand Image on Student Savings Intention in East Java State Universities in Islamic Banking

Novi Kholifatul Mustaqfiroh · Yayuk Sri Rahayu

The background of this research is the low intention in saving of Islamic banking students. Using 4 variables, namely digital marketing, brand image, intention and religiosity. The research design used is a quantitative type analyzed using Patrial Least Square (PLS) with the SmartPLS 4 software analysis tool. The sampl...

Early Adoption of Innovative Media into Digital Marketing Strategies: An Abstract

Kelley Cours Anderson · Kerry T. Manis

SAFEGUARDING LOCAL INNOVATIONS: LEGAL PROTECTION OF IPR IN MOJOREJO VILLAGE

Agus, Santoso Prabowo

The development of the digital world is so rapid and has penetrated the business sector, making companies compete with each other to find candidates for digital marketers to support their business. Therefore, it is not surprising that digital marketers are now a separate profession. In addition to thriving digital mark...

PEMBERDAYAAN EKONOMI PEREMPUAN DESA BERBASIS DIGITAL MARKETING PRODUK RUMAHAN

Via Lalatur Rizki

The development of digital technology has impacted product marketing patterns, including for micro, small, and medium enterprises (MSMEs). However, many still lack the skills to utilize digital technology to develop their businesses. This community service activity aims to empower and develop businesses through brandin...

The Effect of Entrepreneurial Orientation, Product Quality, and Digital Marketing on Business Sustainability with Business Agility as a Mediating Variable in MSMEs in the Madiun Residency

null Vita Arista Widi · null Yusup Arip · null Wijianto

This study examines the effects of entrepreneurial orientation, product quality, and digital marketing on the business sustainability of batik MSMEs in the Madiun Residency, with business agility as a moderating variable. Using a quantitative approach, data were collected from 132 respondents and analyzed using PLS-SEM...

Development of a Social Media Marketing Plan, Case Company: Heavenly Treats.

Kuttapitiya, Priyangika Harshani

The “focus of this thesis” was to develop a viable and useful “social media marketing plan” for Heavenly Treats, which is a small scale cake manufacturing business operating in Finland. This research was carried out in collaboration with the company. Previously, there was no organized strategy regarding social media ma...

Digitaalinen markkinointiviestintäsuunnitelma vaatealan pienyritykselle : case: SOFiNAH shop

Vilkman, Jenna

Tämä opinnäytetyö käsittelee digitaalisen viestinnän hyödynnettävyyttä vaatealan pienyrityksen markkinointiviestinnässä. Opinnäytetyön case-yritys on Helsingissä sijaitseva SOFiNAH shop. Opinnäytetyön tavoitteena on löytää case-yritykselle toimivimmat digitaalisen markkinointiviestinnän keinot ja laatia yritykselle mar...

Branding dan Pemasaran Digital sebagai Upaya Pemberdayaan UMKM Ropunk

null Santi Rimadias · null Renata Zahra · null Mutiya Riszki Awalia · null Athaillah Rafi Sakhaa · y 2 más

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving economic growth, creating jobs, and improving community well-being. In today's digital context, the use of branding and digital marketing has become a powerful approach to strengthening MSME competitiveness. This community service activity aims...

Pengabdian Masyarakat Pelatihan Pembuatan Website PPDB dan Digital Marketing di SMA Bina Pendidikan 2 Bogor

null Faik Bajsair · null Karno Ganjar Prasetyo

The Indonesian Digital Business Polytechnic has made a significant contribution to SMA Bina Pendidikan 2 through the implementation of PPDB website training and digital marketing. This community service activity is a tangible form of the university's commitment to answering the challenges of the digital era. The issue...