Buscador de Tesis y publicaciones académicas

THE IMPLEMENTATION DIGITAL MARKETING IN PROMOTING JATILUWIH TOURIST VILLAGE

I Made Darma Oka · Putu Widya Darmayanti · I Nyoman Winia · I Wayan Pugra

This research examines the implementation of digital marketing in promoting Jatiluwih tourist village. Data collection through observation, in-depth interviews with managers, and literature study using quantitative descriptive analysis. The sample is set as many as 75 people. The results showed that tourists know the e...

Leveraging Big Data and AI for Optimizing Digital Marketing Strategies: A Data-driven Approach

Abu Yusuf -

In this paper, the author discusses how big data and AI can improve the rate of conversion, engagement, and ROI in digital marketing through ’big data’ techniques in improving the effectiveness of the marketing mix. In this study, by counting and comparing campaigns from different industries, the researcher establishes...

An Article on Optimizing Digital Marketing With Data Science

Anil Khandare

This paper in intendment to curtail; the cost of advertising expenses, which burden the companies to promote the product and cater the need of the customer. It is said in the statement in the field management that, “what is countable can be manageable and what is not countable cannot be managed” in view of the stat...

SME Digital Content Engagement With Online Customers

Nicolaj Hannesbo Petersen · Gry Høngsmark Knudsen · Lone Vind Taklo

Modern consumers are active co-producers of content published on companies' different online platforms, but content must be relevant and engaging for customers to participate. Therefore, digital content marketing continuously calls for an improved amount of data and research to create and customize relevant, value-crea...

Application of Artificial Intelligence and Big Data Technology in Digital Marketing

Fang Gao 0006 · Lan Zhang

At present, intelligent technologies such as artificial intelligence and big data are in full swing, and various application scenarios are gradually landing. The application of big data and artificial intelligence technologies to digital marketing has become a top priority for the development of the industry, and has b...

MARKETING TECHNOLOGY WITH RESPECT TO ONLINE SHOPPING BEHAVIOUR: A STUDY WITH REFERENCE TO BIDAR CITY

Rushali · Vishaka

The rapid growth of digital technologies has significantly transformed consumer shopping behaviour, especially in online platforms. Marketing technology (MarTech) plays a crucial role in influencing customer decisions through personalized advertising, social media marketing, AI-based recommendations, and digital paymen...

Future of Digital Marketing: How Influencers have impacted digital strategies

Shireen Gupta

"Hyderabad\u2019s Digital Growth Boom 2026: Why Smart Businesses Are Partnering with the Top Digital Agency in Hyderabad"

Sanbrains Seo

"Hyderabad is rapidly emerging as one of India\u2019s most dynamic business ecosystems. With startups, tech firms, educational institutions, healthcare brands, and retail businesses expanding aggressively, digital competition is at an all-time high. In 2026, companies are no longer asking whether they need digital mark...

THE ROLE OF LANGUAGE IN DIGITAL MARKETING STRATEGIES TO IMPROVE THE PERFORMANCE OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) IN MAROS REGENCY

Rosnaeni Arsyad · Heriani Heriani · Haerawati Haerawati · Muhammad Fuad · y 2 más

This study examines the role of language in digital marketing strategies and its impact on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Maros Regency. Language plays a vital role in creating persuasive communication, attracting audiences, and maintaining customer relationships in digital platforms...

The Influence of Digital Technology in the Digital Marketing

Ziqi Zhu