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Putri Nurul Khasanah · Ulfi At-Tiqohtur Rohmah2 · Nurma Hidayah · Moh. Alfandi · y 14 más
Digital marketing has become a basic need for business actors, including MSMEs in Kayunan Village which is known for producing rengginang crackers and cassava crackers. With the change in consumer behavior from traditional to digital, MSMEs are required to adapt and utilize digital technology to increase competitivenes...
This research investigates how cross-border digital marketing strategies affect Nepal's small and medium-sized business (SME) development and promotion. Although SMEs are vital to the Nepali economy, their ability to expand is sometimes hindered by their restricted access to global markets. This study explores the ways...
The trend of digital marketing is growing in Indonesia. It is also supported by the pandemic season where offline selling is not available as much as before. People start to shift into offline platforms. Unfortunately, with the characteristics of emerging markets where acceptability, accessibility, as well as affordabi...
AbstractThe rapid expansion of digital marketing has compelled firms to pay increasing attention to how they communicate with consumers in online environments. One critical element in this context is language choice, particularly the use of English, which is frequently associated with professionalism, modernity, and in...
Abstract Offline marketing on farm products needs high cost. The high cost of marketing results in a less competitive selling price. Digital marketing is the right solution to this problem. This study aims to analyze the right digital marketing strategy for the company. The analytical method used is the analysis of Sos...
animal and dairy scienceagricultural and veterinary sciences
Nurul Qomariah · Sutjahyo Sutjahyo · Hayatul Mufidah · Maryani Maryani · y 1 más
The smartphone market in Jember Regency has experienced rapid growth in recent years. Xiaomi, as one of the leading smartphone brands, has a big opportunity to increase its sales in this region. This research aims to analyze effective digital marketing strategies to increase sales of Xiaomi products in Jember Regency....
mechanical engineeringsocial sciencesengineering and technologyeducation
This study investigates the influence of digital marketing, brand awareness, and electronic word-of-mouth (e-WOM) on consumer purchasing intentions for local skincare products in East Java, Indonesia. Employing an objective and scientific quantitative research approach, data from 97 respondents were analyzed using SPSS...
economics and businesssocial sciences12. Responsible consumption
Abstract: This article explores the transformative impact of artificial intelligence (AI) on digital marketing, focusing on strategies for delivering personalized content and ensuring ethical advertising. By leveraging AI, marketers can now analyze consumer behavior with precision, enabling targeted content, automated...
Strategy, which is defined as a unified, comprehensive and integrated plan, is becoming a challenge for increasingly fierce competition for innovation and creativity. The benefit of this research is that it can help PT. Deacom Technology optimize the marketing of its products using digital marketing as an effective mar...
The increasing use of TikTok as a digital marketing platform provides opportunities for culinary businesses, including Sop Buah Irene, to enhance brand awareness and increase sales. This study aims to analyze the marketing communication strategy implemented through TikTok Live, focusing on the use of distinctive accent...
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