Buscador de Tesis y publicaciones académicas

Social Media Marketing: Engaging with Consumers in Digital Era

Aleksandar Grubor · Olja Jakša

In technology driven world, social media has become one of the cornerstones for growing a successful business. As a costly-effective tool, it overcomes traditional media channels, improves word-of-mouth communication and transforms business models adjusting them to the next generation of interaction with whole market i...

PELATIHAN DIGITAL MARKETING MENGGUNAKAN MEDIA SOSIAL INSTAGRAM DAN MARKETPLACE BAGI PELAKU UMKM DESA KALIKEJAMBON, JOMBANG

Mar'atul Fahimah · Wisnu Siwi Satiti · Khotim Fadhli · Anis Listiani · y 2 más

The development of information technology has had a significant influence on various aspects of life, one of which is people's consumption patterns. For people who initially depended on offline markets, digital marketing has become inseparable from people's consumption patterns. Therefore, business actors, especially M...

The Role of Corporate Digital Marketing in Customer Loyalty a Survey Study on Customers of the Iraqi Cellular Communications Sector

MHMOOD KADHIM ABED ALWIDAWI · Romdhane Khemakhem

The research aimed to identify the impact of digital marketing on customer loyalty in the Iraqi cellular communications sector, by knowing the impact of digital marketing in terms of attraction, participation and communication on customer loyalty in the Iraqi cellular communications sector. The researcher relied on the...

Entrepreneurial Action - Final Thesis - Ahmed Qureshi

Qureshi, Ahmed

The definitive goal of the thesis is to analyze the effect of digital marketing and social media marketing on not only e-commerce, online or website-based companies but also companies who manufacture and sell their products individually via stores and outlets, and not online. Furthermore, the goal is to inquire, analyz...

Marketing Social y Comunicación digital, una perspectiva desde el contexto latinoamericano

Fidel Ricardo Chiriboga-Mendoza · Rossana Haidee Cedeño-García · Enrique Cristóbal Zambrano-Pilay

Hoy por hoy, el marketing social es una tentativa derivada del marketing que ha ganado una gran importancia en las sociedades contemporáneas, esto debido principalmente a su naturaleza, la cual se encuentra enfocada en hallar soluciones sostenibles a determinadas problemáticas latentes en las sociedades actuales, como...

Developing a Digital Artifact for the Sustainable Presentation of Marketing Research Results

Zheng Shen · Armida de la Garza

The rapid development of technology transforms the way researchers conduct projects, communicate with others, and disseminate findings. In addition to traditional presentations of research results, this paper argues that building a digital artifact is another optional method for the dissemination of research findings f...

Estrategias de marketing jurídico digital para oficinas y abogados independientes en Bogotá

Montes Yepes, Juliana · Páez González, Karen Lorena

En Colombia el Marketing Jurídico se encuentra regulado por varias normas unas generales y otras específicas, de acuerdo a lo anterior, es muy limitado lo que el Mercadólogo y Publicista puede hacer en tema publicitario y estrategias, sin contar que muchos juristas y mercadólogos no conocen el concepto, en este documen...

The Role of Advertising In Hotel Industry

Bekzodjon Oblakulov · Sardor Kuvandikov

General Background: The hospitality industry significantly contributes to the global economy, with hotels playing a crucial role in employment and revenue generation. However, maintaining a stable development and high occupancy rate in an increasingly competitive market remains a challenge. Specific Background: Marketi...

The Digital Customer

Autoría no especificada

Transformation of Rural Marketing Systems through Digital Platforms: An Empirical study towards the Challenges, Opportunities and Strategic Implications for FMCG Companies in India

Dr. Anil Nivrutti Pawar

With the rapid growth of technology in digital form, rural marketing systems in India have changed along with new challenges and possibilities for the companies that produce Fast-Moving Consumer Goods (FMCG). This study investigates the effect of digital platforms on rural marketing practices, the changing consumer beh...