Buscador de Tesis y publicaciones académicas

Pengaruh Strategi Bauran Pemasaran Digital Terhadap Kinerja Pemasaran melalui Manajemen Hubungan Pelanggan di Objek Wisata Pantai Randusanga Indah Brebes

Riyadi Riyadi · Syariefful Ikhwan · Azizah Indriyani · Andi Yulianto

This study aims to determine the effect of digital marketing mix strategy on marketing performance through customer relationship management at Randusanga Indah Brebes Beach tourist attraction. Using quantitative and qualitative approaches, this research sample involved 203 respondents who were beach visitors who were t...

A STUDY ON CONSUMER BEHAVIOUR THROUGH ADVANCED MARKETING TOOLS

Autoría no especificada

The article is devoted to the study of consumer behavior using modern marketing tools. The author proves that in today's dynamic digital world, where competition is fierce and market trends are constantly changing, it is crucial for business survival to have a comprehensive understanding of consumer behavior and be abl...

Social Media Marketing: Engaging with Consumers in Digital Era

Grubor, Aleksandar · Jakša, Olja

In technology driven world, social media has become one of the cornerstones for growing a successful business. As a costly-effective tool, it overcomes traditional media channels, improves word-of-mouth communication and transforms business models adjusting them to the next generation of interaction with whole market i...

Implementasi Pemasaran Digital dan Online Branding sebagai Strategi Pengembangan UMKM

null Maulid Dina Rahmawati Ilham · null Rini Miftakhul Khoiroh · null Purwaningrum Puji Lestari

The development of digital technology has triggered significant changes in marketing and brand management, particularly in the Micro, Small, and Medium Enterprises (MSMEs) sector. This study aims to conduct a comprehensive analysis of the implementation of digital marketing and online branding as strategies for develop...

Customer acquisition with digital marketing tools

Osei, Claudia

Digital marketing tools have become a crucial aspect for businesses both online and offline. This Bachelor thesis literature is about digital marketing, its tools, and how they come together to aid in customer acquisition. This thesis focused on how digital tools can be set up strategically and it introduced how inform...

Digital Alignment

Ira Kaufman · Chris Horton · Mariusz Soltanifar

ALCANÇANDO O SUCESSO: UM ESTUDO DE CASO SOBRE OS BENEFÍCIOS DO MARKETING DIGITAL PARA A MARCA HILAIRA ACESSÓRIOS

VIDIGAL FERNANDES MARTINS · JOSÉ EDUARDO DO COUTO BARBOSA · LAINY PEREIRA MACHADO · HILAIRA DOS SANTOS PINTO

O marketing digital desempenha um papel fundamental no sucesso das organizações no mundo moderno. Ele oferece uma série de benefícios e oportunidades que podem ser explorados para promover produtos e serviços de forma eficaz. Este artigo visa analisar a importância do marketing digital para as organizações, tendo como...

New trends of marketing communication in the digital era of tourism: Territorial disparities and current challenges

Kristína Melušová

Based on the theoretical context and analytical research, the study aimed to identify the level of use of digital marketing communication tools in the context of urban tourism development in the Slovak Republic, and to analyze possible barriers and disparities in their implementation in practice. The results of statist...

Utilization of Digital Platforms and Social Media in Marketing Products of the PKK Group in Improving the Economy and Food Security of Batu Rejo Villagers

Dewi Sartika Br Ginting · T. Henny Febriana Harumy · Ade Sarah Huzaifah · Vicky Rosalia · y 4 más

After the millennium era, the development of information technology has become quite fast, and changes in business patterns have also increased sharply. One of them is in the world of marketing. During the pandemic and post-pandemic times, digital transformation has been carried out, namely digital marketing or marketi...

The Impact of Digital Marketing Strategies on Consumer Buying Behavior

Autoría no especificada