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Aleksandra Krajnović · Ivona Vrdoljak Raguž · Antonija Perković
This article investigates the impact of the coronavirus pandemic COVID-19 on marketing within cultural institutions, specifically in the field of digital marketing. The aim is to examine how the pandemic has affected digital strategies, marketing communication, and the performance itself - the presentation of cultural...
Agricultural marketing in India is undergoing a gradual transformation with the increasing use of digital technologies, online marketplaces and electronic payment systems. For many farmers, particularly small and marginal farmers, the traditional marketing system remains associated with limited access to market informa...
The development of Islamic banking in the digital era provides opportunities and challenges for its existence. So the Islamic bank must be able to use the existing opportunities as well as possible, namely by improving marketing strategies in the digital era by embracing the millennial generation. The purpose of this s...
Changes in post-digitalization consumption behavior encourage Micro, Small, and Medium Enterprises (MSMEs) to adapt marketing strategies that are more flexible and responsive to market dynamics. This study aims to analyze the influence of marketing strategy agility on the resilience of MSMEs in facing shifts in digital...
Small and Medium-sized Enterprises (SMEs) are the backbone of Uganda’s economy, yet they face persistent challenges in market penetration and competition, often constrained by limited marketing budgets. This study investigated the impact of digital marketing as a cost-effective strategy for enhancing sales performance...
This study examines the importance of an efficient digital marketing strategy, particularly through Instagram, to increase public understanding of sports and recreation facility brands like Pondok Cabe Golf, especially amidst increasingly fierce competition in the digital world. The purpose of this study is to evaluate...
In the age of digitalization, information consumption on digital channels becomes more commonest than ever. This is an appealing opportunity for any brand to gain better insight into their customers and the way they experience with the brand. In fact, the concept "customer experience" creates a bombard on the realm of...
customer experienceeconomics and businesssocial sciencesDigital Marketing
null Ni Made Trisna Dewi · null Ida Bagus Wyasa Putra · null Ni Nengah Adiyaryani · null I Gusti Ngurah Parikesit Widiatedja
This article focuses on analyzing and identifying the characteristics of losses arising from the marketing and supply of digital tourist accommodation services based on the business competition law system in Indonesia and on the formulation of marketing and supply arrangements for digital tourist accommodation services...
With the development of technology and the rise of information technology. Digital marketing has evolved and opened numerous opportunities for marketers to explore and improve. Businesses can use digital marketing to promote their goods or services and connect with their target market. Although a traditional marketing...
Internetresearch methodssocial mediaeconomics and business
Na era tecnológica atual, o marketing digital desempenha um papel fundamental para as empresas, que necessitam estar presentes nas plataformas utilizadas pelos consumidores. É necessário realizar um trabalho intensivo de otimização para os motores de procura para que as empresas sejam encontradas pelos consumidores ati...
Plano de marketingMarketing planCINFER (Comércio Industrial de Ferramentas, Lda.)Digital marketing
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